Essay on SWOT Analysis of Holland and Barrett

1894 Words8 Pages
CONTENTS Page(s) 1. Introduction 1 2. Company Background 1 3. Swot Analysis 1–2 4. Strengths 3-4 5. Weaknesses 5-6 6. Opportunities 7 7. Threats 8. Recommendation/ Conclusion APA Referencing 8-9 10 10 - 12 1.0 Introduction The purpose of this report is to identify the factors found in the internal and external environments that could affect Holland and Barrett, a franchise brought to Singapore by the Jay Gee Melwani Group. 2.0 Company Background Holland & Barrett is a leading European brand, selling vitamins, minerals and herbal supplements (Holland and Barrett, 2013). The Melwani Group is a family run business, which represents and markets leading brands like Aigner, Aldo,…show more content…
As a result, by way of association with the Melwani group and also locating only in shopping malls, Holland & Barrett has also been embedded with the impression that the health supplements it carries, are of a high quality. Page 3 of 12 Socially Responsible Holland and Barrett’s products come in recycled plastic bottles which are biodegradable. This will attract and encourage consumers to purchase from their outlets knowing that they themselves are doing a part in saving mother earth. Page 4 of 12 5.0 Weaknesses The purpose of identifying the company’s internal weaknesses is to allow the company to improve on or if possible, remove it. This is the stage where management have to rectify the identified weaknesses. Over-reliance on Foreign Labour Based on anecdotal evidence, almost all the sales associates employed at the Holland & Barrett, are foreign workers. As far as one can tell, most of these workers are from the People’s Republic of China or the Philippines. While such a HR policy may be borne out of necessity in Singapore’s tight labour market, especially in the retail industry, it has implications on the quality of service rendered. From personal experience, staff from PRC were unable to efficiently articulate the information with regards to products in English. In fact, when the staff reverted to their mother tongue, they were then able to provide more indepth information about their products. Location of the Outlets Unlike its

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