Decision Making Case Analysis

Delta’s Management team is seeking to strengthen the company’s market and financial position by proposing to acquire American Airlines. An assessment of American Airlines business operations, its resources and environment will identify the company’s operational and financial strengths, weaknesses, possible opportunities and threats. This will enable Delta to recognize the best strategy to create the most effective synergy for this acquisition. Evaluating the SWOT analysis on American Airlines is a core requirement and a key step to assessing the feasibility of the acquisition; detecting its operational and financial factors could have a profound effect that can assist Delta in determining the strategic direction that would be advantageous to the company.

Ryanair was established in the year 1985 by the RYAN family and has grown from a small airline flying a short hop from Waterford to London, into one of the Europe’s largest carriers. The company expanded and within 4 years it had 350 employees, 14 aircraft, and carried 600,000 passengers a year. It is currently serving to 26 European Countries with 148 destinations. It operates on 794 different routes daily serving by more than 1050 flights in a day. It has totally 169 aircrafts running for different routes with 5986number of employees working in it However, Ryanair’s costs rose drastically and it recorded losses of £20 Million sover four years despite its growth. Although consumers were continuing to fly Ryanair

The strategic plan of Ryanair has been to establish itself as Europe’s leading low-fares airline.” Ryanair aims to offer low fares that generate increased passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies.” (www.ryanair.com)

| Weakness * The number of cancelling flights is a little high * The customer service is bad because in some occasion the customer can’t found the delta representative in the airport. * Lack of online presence * In some aircrafts the seats are uncomfortable and narrow

The corporate culture at easyJet is that of informality and adaptability. The company favors a flat hierarchy whereby the management work closely with those below them in the chain of command. Employees are given responsibility to make decisions themselves. This empowerment is not only eliminates wasteful layers, ensures any situation is dealt with as quickly bas possible but is also thought to increase employee motivation. (Maslow see appendix Fig.1). This type of adaptive corporate culture then links overall culture of "we're up for it" (http://www.opp.co.uk/solutions/consultancy/easyjet.asp) I feel that these points then go toward the

| Weakness * The number of cancelling flights is a little high * The customer service is bad because in some occasion the customer can’t found the delta representative in the airport. * Lack of online presence * In some aircrafts the seats are uncomfortable and narrow

The standard definition of decision making is; the process of mapping the likely consequences of decisions, working out the importance of individual factors and choosing the best course of action to take ("Definition of decision,"). In this case study effective decision making tools will be used to choose the best course of action to take in the scenario.

Low fares- This is a result of lower costs, enabling Ryanair to offer lower costs than their competitors. If Ryanair can replicate their current cost model which has proved so successful in the European market and transfer it into transatlantic routes, they could offer flights at a significant amount less than Delta and BA.

The current state of the economy has had a significant impact on health care across the country. Recipients of Medicaid services have especially been hit hard in the health care arena with budget cuts and reduced services. The Maricopa County Clinic is not different when it comes to budget cuts. The department providing outpatient services to Medicaid clients has received a 15% budget cut. The current budget constraint is now going to force decisions to be made regarding what clinical services should be eliminated or what changes could best address the health care needs of Medicaid population.

US Airways completed a merger in December 2013 . This merger provided much needed cash infusion into American Airlines, enabling it to emergency from

Ryanair was founded in1985 with one 15-seater aircraft, operating daily from Waterford in the southeast of Ireland to London Gatwick. Today Ryanair is Europe’s largest low fares carrier with an annual profit of £503 million that is a 25% increase in profit from the previous year. Ryanair fleet has grown to 294 Boeing 737-800s with an extra 25 air new 737-800s craft expected later this year according to Ryanair. Ryanair is now carry over 76 million passengers on 346 low fare routes across 24 countries. These impressive figures are a result of the Human Resource Management and implementation of a cost-oriented business approach and efficient operations. Strategic Human Resource Management (SHRM), a branch of Human Resource Management, was proven to be a long-term strategic approach to keep sustainable competitive advantage. (Ryanair. 2015).

Founded in 1985, Ryanair has grown exponentially to become Europe’s largest airline carrier. Currently the airline services 830 low fare routes across 26 European countries. Operating in a sector suffering from several external factors such as the war in Iraq and subsequent rises in the cost of fuel, the recession and the ensuing impact on the disposable income of the consumer, the

We assigned the following 13 companies to the industries based on the analysis provided below.

The research for this report, which is focused on a S.W.A.T. analysis on Ryanair, was fully based on internet web sites. For full information, refer to the bibliography at the end of he report.

Ryanair’s goal was to hold its position as Europe’s leading low-fares airline, operating frequent multi-destination flights on short-haul flights, based mainly in regional and secondary airports. The strategy was based on a mission of