SWOT Analysis of Sime Darby Company in Indonesia, Malaysia

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Company Background
Almost 200 years ago, pioneering English planters established rubber plantations in Malaya, most of which later converted into oil palm. These pioneers were Alexander Guthrie, Daniel and Smith Harrison, Joseph Crosfield, William Sime and Henry d’Esterre and Herbert Mitford Darby – founders of three companies that makes Sime Darby Berhad today. The below table shows the three entities and their trades. (Sime Darby Online, 2014)

These three entities merged in November 2007 to form the Sime Darby (SD) that it is today. SD is a Malaysia-based multinational conglomerate comprising of five core businesses: plantations, property, motors, industrial and energy & utilities, with operations in more than 20 countries. It is one of the largest companies listed in Bursa Malaysia and has a market capitalisation of RM 56.97 billion (USD 17.54 billion) as at 6 May 2014. (Sime Darby Online, 2014)

Sime Darby creates value through the following vision and mission:

SD has five (5) core businesses and one of the most important sector for the company is the plantation sector which this paper will be focussing on.

Sime Darby Plantation’s Operations
SD Plantation (SDP) is the plantation and agri-business arm of Sime Darby Berhad (SDB). It is one of the world’s largest palm oil producers, producing about 2.47 million tonnes or 5 % of the world’s crude palm oil (CPO) output annually. It is also the world’s largest producer of certified sustainable and traceable palm oil and

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