SWOT Analysis of the Nokia Corporation

SWOT refers to the Strengths and Weaknesses of an internal factor of a firm and the Opportunities and Threats of an external environment facing the firm. SWOT analysis is a technique widely used by managers to provide strategic overview of the company. The best approach and most effective technique to SWOT is maximizing the company strengths and opportunities and minimizing weaknesses and threats. When this assumption is applied accurately, the outcome of the company can be a very powerful and successful.

Toyota is a major automobile manufacturer founded in 1937 that designs, builds, manufactures, and sells automobile products that range from small passenger cars to minivans and trucks. Headquartered in Toyota city, Japan, the company has manufacturing plants in various parts of the world and sells its product in more than 170 countries. Toyota owns several brands that include Hino, Daihatsu, and Lexus. With about 334000 employees globally, the company reported a net revenue of $227 billion in 2015.

Telstra Corporation Limited is Australia’s oldest telecommunications provider within Australia, coming from a place of monopoly within the Market to limited competition, following a full privatisation of the company from government owned to market driven. Telstra positions itself as a leader in innovator and has shaped their company’s vision towards “doing for a customer what no one else has, with 1 click, 1 touch, 1 button, 1 screen, 1 step solutions that are simple, easy and valued by individuals, business, enterprise and government” (Telstra, 2014). This report will look deeper into the telecommunications industry and the market into which it competes, who the main players are and what Telstra will need to do to remain competitive.

Nokia Corporation is the world's largest manufacturer of mobile phones, serving customers in 130 countries. Nokia is divided into four business groups: Mobile Phones, Multimedia, Enterprise Solutions, and Networks. The Mobile Phones group markets wireless voice and data products in consumer and corporate markets. The Multimedia segment sells mobile gaming devices, home satellite systems, and cable television set-top boxes. The Enterprise Solutions group develops wireless systems for use in the corporate sector. Wireless switching and transmission equipment is sold through the company's Networks division. Nokia operates 15 manufacturing facilities in nine countries and maintains research and development facilities in 12 countries.. Originally

Nokia is biggest share of the global mobile handset market since 1998 but in 2008 Nokia’s market share is decrease(G1) that information was found via secondary data collection. In spite of market share decline, Nokia still was the world’s largest market share of mobile handsets. In 2013 Samsung overtake Nokia position of biggest market share. (G2)

Virgin Mobile, is an American phone service provider that has struggled to become a top service provider since it has entered the market. Although there are many areas that can be fixed to help Virgin Mobile further succeed, the company does have many strengths within it. A major strength includes, the partnership with MTV and Nickelodeon. With this partnership, Virgin Mobile is able to guarantee its customers exclusive rights to MTV branded accessories and phones. Furthermore, guarantee branded content such as ring tones, text alerts, voice mail and graphics. An additional strength is Virgin Mobile’s partnership with Sprint and their shared network space as well as Virgin Mobile producing cheaper headsets than the rest of their competitors. The distribution market through major well-known channels that include; Best Buy, Target and Circuit City is also a major strength. Having their products available in these stores makes it easily accessible and available to a large market. Virgin Mobile’s exclusive plan called Virgin Extras is yet another strength because their service allows their customers to have exclusive deals within the company.

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

In terms of power for each company we should note that both companies have different resource powers that can be used. Microsoft has the money portion of power covered in order to purchase the supplies and resources needed to produce the phones. On the other hand, Nokia has power in regard to human capital who has extensive knowledge on their hardware as well as the critical services, which includes maintenance, repair and technical support.

In the second quarter of 2007, Motorola had shipped 35.5 million mobile handsets whereby Nokia shipped 100.8 million handsets. Nokia emerged as a leader in the global mobile phone industry, holding a market share of 38.0 percent, by the 2nd quarter of 2007.

The Reliance Group, founded by Dhirubhai H. Ambani (1932-2002), is India's largest private sector enterprise, with businesses in the energy and materials value chain. Group's annual revenues are in excess of US$ 66 billion. The flagship company, Reliance Industries Limited, is a Fortune Global 500 company and is the largest private sector company in India.

In order to satisfy all the customers’ preferences and different requirements companies use the segmentation process to identify and satisfythe different customer groups. In mass MARKETING, same strategies and marketing mix can be applied to all the customers where as in target marketing the strategies can be made based on different categories of customers. Thus, targeting market can provide effective results to an organization.

SWOT stands for strengths, weaknesses, opportunities, and threats (Ferrell and Hartline, 2014, p. 39). A SWOT analysis evaluates both the internal factors (strengths and weaknesses) and external factors (opportunities and threats) that create advantages and disadvantages to a company when serving its customers (p. 39). A SWOT analysis is extremely beneficial in helping a company determine areas of improvement (p. 39). Internal factors examine the actual company being analyzed while external factors examine the external market (customers and competition) (p. 85).

Communication in the organization assists the organization to implement the strategic objectives, building the organizational brand and finally create an economic value (Grant, 2016). Cooperate communication is a set of activities that are used in managing and orchestrating the internal and external communication that has the objective of creating favorable starting points with the stakeholders who include customers, employees, governments, international organizations and the partners among others whom the company depend on (Reilly, 2014). Stakeholders are any group or individuals who have effects on the achievements of the organization objectives (Amaladoss, 2013).

S: 1. Product diversity: HP not just do the software and hardware but the whole rang of service to design, implement and IT infrastructure. Right now HP is dominating the market of printer with 40% market share. The product diversity enables the company to hold its position even in the time of recession.

EV: Generally, the threat of substitutes is low in the smartphone industry as there are not definite products that can readily substitute the smartphone. Consumers rely heavily on Smartphone and would not be able to find a close substitute that has all the function of a mobile phone. Furthermore, Nokia is a long and established company with many loyal customers. These people may continue to stay faithful to Nokia and are hence less resistant to change. Also, the perceived level of product