SWOT Analysis of the Portland Trail Blazers

The author discusses how in the early 1980s the Portland Trail Blazers tried to move their radio broadcasting of games "in-house." While doing this they sought out a fast food chain to sell its radio commercials to. McDonald's, Burger King and Wendy's all declined so they decided to go for a more local chain…Burgerville. The partner ship turned to be quite profitable for both as the "Blazer Meal" was a big hit for Burgerville and it allowed them to build more stores. The Trail Blazers made $900,000 with the business adventure.

Situated just 35 miles south of Boston, this community is placed in the southeastern part of Massachusetts. The modern community is primarily residential. Many of the residents community using the MBTA Old Colony Train to get to Boston. In addition, the city has top schools and an active community. The primary industries in this seaside community are connected to fishing and cranberry growing.

Nike is the leading endorser of all major sport companies. According to Forbes.com, “Nike total revenue was fourteen billion dollars for the year of 2013.” Oregon University is one of the many schools, which is sponsored by Nike. Before Nike took over as Oregon University official sponsor, they had a mediocre athletic program. The Chief Executive Officer of Nike, Phil Knight, decided to invest into Oregon University. Phil Knight invested an undermined amount of funds to the athletic program. So, that the whole athletic department did not have to worry about anything. Phil Knight, for example, expanded the stadium seating for the football team, provided a state of the art training facilities, and a unlimited supply of costume made uniforms. Phil Knight investment alone increased athletic recruitment and student enrollment. The Oregon University football since then has made several Bowl Championship Series appearances. Phil Knight investment had played

The Washington Wizards are one of thirty NBA organizations, and they were founded in 1961. In 1961, they were known as the Chicago Packers before switching their name to the Zephyrs the following season. Starting in 1963, they moved to Baltimore and were known as the Bullets. They landed in Washington in 1973-74 as the Capital Bullets and became known as the Washington Bullets in 1974-75. They kept the Bullets name until 1997 when they became the Washington Wizards (“Wizards History,” Online). The Wizards won one NBA championship in the 1977-78 season when they defeated the Seattle SuperSonics as the Bullets. The organization has been owned by Ted Leonsis since June 2010 as part of Monumental Sports & Entertainment, which also owns and operates the Washington Capitals, Washington Mystics, the Verizon Center, and the Washington Valor (“Wizards History,” Online). Since January of 2016 I have interned for the Wizards organization in their basketball operations department. Although I believe the organization runs a smooth operation, there are certain aspects that call for improvement.

The All-Star Footwear executive team worked well together to create a high-performing corporation, which excelled in competing in the athletic shoe global market. Due to the strong execution of each member, we secured first place in the BSG simulation and learned about competitive analysis in the process.

The Portland Trailblazers are one of the best teams in the NBA. On April 8th, 2017 Damian Lillard tied the franchise record for the most 3 pointers in one game. If I said that the Portland Trailblazers were the best team in the NBA I would be lying because of course, other NBA teams have more records, Better gear, and better players. But with all of that said I still think the Portland Trailblazers have some of the best players in the world. If the Portland Trailblazers didn’t have some of the best players then most certainly participants on the team would not be tying world records like Damian Lillard. That is why the Portland trail blazers are one of the best teams

In this paper, we present an elaborate analysis of the marketing mix employed by Nike in its marketing strategy. The marketing mix is conducted on the basis of the concept of "marketing mix" which is usually referred to as the "4Ps" as an important means of effectively interpreting as well as translating the marketing strategy into practice as noted by Bennett (1997).A recommendation is also provided.

The city of Portland was granted a franchise in the year 1970. Harry Glickman, the executive vice president of the team decided to gather a panel of judges and have local residents to enter a contest to decide the name for their upcoming team the following season. As a result, the winner would receive two season tickets to all the upcoming home games. Well finally they found a name, which they called the team the Trailblazers. The distinctive word Trailblazer, is defined by Webster dictionary as “One that blazes a trail to guide others: A pathfinder: A pioneer.” The actual name came from explorers whom brought a great deal of people to the west part of America in the early

6). This strategy is a major component of Nike’s business strategic level plan. In applying this strategy, Nike has attained a great deal of consumer insight, which it uses to offer uniquely designed premium products to the athletes. Still on product differentiation, Nike focuses more on research and development at a greater level. These unique features to Nike, have transformed the competition levels in this competitive industry, leading to a trend of a paradigm shift in the market. Most consumers opt for Nike branded sports products and apparels, at the expense of the other brand names.

Phil Knight and his track-and-field coach Bill Bowerman found one of the world’s well-known sports brand, Nike in 1964. With the beginning of Nike first “office” being the laundry room of Knight’s family home it has now become the biggest sports and fitness company in the world with international recognition. The vision statement of Nike as an organization was to think ahead in the long term and not to simply focus and be content with the present as described by Tom Clarke, chief executive of Nike.

Nike is a marketing trailblazer. Its commercials are so unique and iconic that every new advertising campaign is analysed by industry watchers and experts, and

Strengths: Shooting, shooting and more shooting. In 2015, Kennard had a modest first year for the Blue Devils and only hit on 32% of his 3’s. However, he shot 53% from the field and just a hair under 90% from the free throw line indicating that his low 3-point FG percentage was an aberration, considering he shot close to 50% from deep his senior year of high school. In 2016, Kennard found his groove from beyond the arc and nailed triples at a clip of 44%. Kennard has a sweet lefty stroke that punishes defenders in catch and shoot situations, but he’s much more than just a spot up shooter. Kennard works remarkably hard to come off screens to get himself quality looks

Nike’s organizational Form reflects a conglomeration of resources, processes and people around the activities most critical to their target customers in terms of its Value Proposition. It decided therefore to concentrate in depth on the critical activities and competencies rather than increasing the breadth of its

Our approach to developing a market-entry strategy follows a structured process, based on in-depth understanding of all aspects that feed into a commercial launch.

Westwood, J., 2002, The Marketing Plan: A step-by-step Guide. 3rd ed., London, Kogan Page Limited, p