Amazon Swot Analysis Essay

Amazon targets the at-home customer. Amazon makes it convenient for customer to buy anything or Anything, with a capital “A” according to Bezos. Amazon provides convenience to customers all over the world with it services. The services Amazon provides ranges from AmazonFresh which delivers groceries to your home to Amazon Prime that allows you to stream any television show, or movie with any Amazon device. Amazon is a multifaceted online marketplace that is changing the game of selling. The convenience of one-click shopping is powerful and a rapidly growing industry. Amazon is leading in this innovative industry, and has created jobs in the process.

The other main feature that puts Amazon.com on another level is the multi-leveled e-commerce strategy it employs. Amazon.com lets almost anyone sell almost anything using its platform. You can find straight sales of merchandise sold directly by Amazon, like the books it sold back in the mid-'90s out of Jeff Bezos' garage -- only now they're shipped from a very big warehouse. Since 2000, you can also find goods listed by third-party sellers -- individuals, small companies and retailers like Target and Toys 'R Us. You can find used goods, refurbished goods and auctions. You could say that Amazon is simply the ultimate hub for selling merchandise on the Web, except that the company has recently added a more extroverted angle to its strategy.

Amazon.com has successfully managed to make its customers to feel that anything they could possibly want could be found on their website. Additionally, its products are marketed at a competitive price. Another important factor is their speedy delivery with their usage of UPS and FedEx (United States) and Royal Mail (United Kingdom). The company also caters for people that prefer online shopping with extra services such as Amazon Prime - a service with a yearly payment, customers are eligible for free next day delivery. Even though Amazon.com is known to be an online seller of most things, it still excels in its original market of book selling. Evidence of such is

Amazon.com is a customer centric company. They put more effort in improving their system to make the experience of customer more comfortable so that he keeps on returning to the website. Jeffery Bezos who is the founder of the Amazon.com started this company after seeing the use of internet increasing rapidly.

Amazon is the world’s largest online retailer that was launched in 1995 (Rouse, 2014). Amazon was mainly a book selling company that has enlarged its’ business by selling a variety of goods. The company sells all types of technology devices such as cell phones, games, televisions, movies, cameras, computers,

Amazon is spread throughout many countries such as U.S.A., France, China, Australia, Japan, Canada, Spain, Mexico, Brazil, and India. Amazon started as retail by selling books online. Now Amazon sells everything like electronics, jewelry, clothes, shoes, games, toys, books, cosmetics and they have their own products like the Amazon speaker and kindle for instance. Amazon offers a service called Amazon prime, which is an annual membership program that include free shipping streaming of movies and TV episodes. Overall, the company focuses on a vast selection, lowest prices, and outstanding customer experience by providing easy-to-use functionality, fast and reliable fulfillment, and timely customer service.

To begin with, Amazon is an American electronic commerce company that was founded in 1995 by Jeff Bezos. Amazon is considered as one of the largest online shopping websites in the world, it has changed the industry by setting high standards. Amazon was first known for having a wide selection of books, later the company expanded into new ventures which has now widen their customer base. Amazon later started to sell Blu-rays, DVDs, CDs, software’s, video games, electronics, furniture, clothing wear, food, toys, and jewellery. Through their reputation, they were able to produce their own line of products such as Fire tablets, Amazon Kindle and Fire TV which allows them to dominate the ecommerce market. Amazon is known for selling products at low prices, which allows amazon to compete with retail companies. The company works with over 2 million retail companies, displaying a wide range of products to choose from. Amazon analyses the seller’s patterns to buy out the same products directly from the manufactures and sells them for a lower cost, as of this retailing companies cannot price match with Amazon.

Amazon strives to be, “Earth’s most customer-centric company,” driven to provide consumers with any product or service they desire. The company operates on a geographic basis, with two segments: North America and International. Amazon serves their customers by offering enormous selection, low prices and incredible convenience. Amazon is an industry leader in the

Amazon is one of the largest online retailers in the world. There are very few people who know that Amazon is also a cloud computing company. In the Amazon website, you can find products ranging from toys to food. This online retailer has also developed a variety of consumer electronics like the kindle e-readers, fire tables, fire TV, and its most recent products launching Alexa and Echo. Amazon has a membership program called Prime, which provides some benefits such as discounts on Amazon, movies, free shipping, and deliveries in 2 hours or less depending on the city.

Amazon faces a number of threats in the online retail market. In this SWOT analysis you will fine, External strategic that will reduce the business performances.

Amazon.com or commonly known as Amazon was a company which firstly sold only books on the Internet (known as an online bookstore), but Jeff Bezos, the founder of this company, had a vision in making Amazon be “An everything store”. Now, Amazon sells everything such as CDs, hardware, software, clothes, toys, numerous tools and much more. Amazon shows its slogan as “Our vision is to be the world’s most consumer-centric company, where customers can come to find anything they want to buy online” (Straus, 2017).

Amazon.com is one of the world’s largest online retailer as well as a consumer centric company. Amazon.com began as an online book store and now it has grown to start selling much more products like DVD’s, VH’s Cd’s, Video and Mp3, Software Video Games, Electronic, Apparel, Furniture, Food, Toys and jewellery. Amazon has grown across the world and is working on behalf of customer centers. This way Amazon is able to provide fast and reliable shipping straight from their website. The products that are sold through the Amazon website is not always stocked at their facility. Amazon doesn’t stock everything that is sold through its website. Amazon launched the sale of used products through its seller marketplace. The seller marketplace provides another retail revenue stream for the company without the need to stock products in its warehouse. Seller’s handles advertising and shipping. Amazon separated retail websites for other countries. Amazon offers international shipping to certain countries for some of its products. One of the reason amazon has expanded more is because it offer consumers different types of products at more conveniently and lower prices.

Amazon.com offers one touch shopping experience for millions of consumers around the world. You now have the ability to conduct all your shopping needs, wants and desires

Amazon, the word itself makes us feel excited for making our lives easy for shopping online without any time constraints. Amazon is the world’s top leading e-commerce company. To talk about the background of amazon it was incorporated in the year 1996 May 28th which offers a range of products and services through its website. The Company has three sections: North America, International and Amazon Web Services (AWS). The Company 's North America portion concentrates on retail offers of customer items from venders and memberships, through its North America-centered Websites, for example, www.amazon.com, www.amazon.ca and www.amazon.com.mx. Its North America section likewise incorporates send out deals from its

In 2013, Amazon.com was a Fortune 500 company and a global leader in e-commerce. It had a wide array of products, international sites, and a worldwide network of fulfillment centers and warehouses and customer service centers. It had developed a customer base of around 30 million people. The company was a retailing site that followed a sales revenue model and made money by taking a small percentage of the sale price of each item sold through its website. It also allowed sellers to advertise their products by paying a fee.