SWOT analysis of Shouldice Hospital Limited

A vital part of the strategic planning process is the (SWOC) analysis. SWOC stands for Strengths, Weaknesses, Opportunities, and Challenges. This information can be used to create ideas for strategic interventions that can shape and guide organizational decisions and actions designed to create public value (Bryson, 2004, pg. 124). Strategic planning is used to solve important issues within organizations. It can help organizations build on strengths and take advantage of major opportunities while overcoming or minimizing weaknesses and serious challenges (Bryson, 2004, pg. 27). Stakeholders and employees can provide detailed information for an SWOC analysis.

The marketing mix is the general phrase used to describe the different kinds of choices organisations have to make in the whole process of bringing a product or service to the market...

The entire hospital holds a total of 90 beds, 5 operating rooms, 6 examination rooms, and a laboratory. Despite the size of the hospital, they average 150 operations per week and 7000 to 7500 operations annually. Also, it is important to note that there are only 12 full-time surgeons and 7 assistant part-time surgeons that handle all operations in 5 day a week period. The last thing to take into consideration is that each patient stays 3 days out of a week starting the day they arrive. Although Shouldice’s operations seems to be functioning just fine, there is a debate of effectiveness of whether or not they are fully utilizing their full potential in relation to surgeries performed and beds being

Marketing Mix includes four basic marketing strategies which is called Product, Pricing, Promotions and Placement , The add on three marketing mix will be People , Process and Physical Evidence. They are combine and called the 7Ps which is under the elements of Service Marketing Mix. Working professionals or businesses use these fundamentals to communicate with and reach their planned target market. Marketers manage decisions about each of the 7P's base their decisions on the individuals they want to win board and make into customers. Marketers must first clearly identify each target market before they can build up marketing strategies.

The marketing mix concept often referred to as the “4Ps” (McCarthy, 1964), as a means of translating marketing planning into practice (Bennett, 1997) is one of the fundamental concepts of marketing theory. Marketing mix is not a scientific theory, but merely a conceptual framework that identifies thee principal

Marketing mix -The marketing mix is commonly used marketing term. Its elements are basic, strategic components of a marketing plan. Which is mentioned as the four p’s, which include Price, place, product and promotion. More recently 3 more P’S have been added to the marketing mix which are people, process and physical evidence this is known as the extended marketing mix.

Many patients’ lives have been saved and improved, due to the staff’s cutting edge innovative ideas for treatment. The rest of the services offered at Barnes-Jewish Hospital are all equally stunning in the quality of care provided to patients. Patrons can be sure to receive the most up-to-date care and will be attended by some of the best staff in the country. The hospital is dedicated in extending their outreach programs and providing services to the surrounding community (Barnes-Jewish Hospital, 1997-2012).

Strengths - Sparrow hospital system is the largest health system in the mid-Michigan area. Currently, it is the only hospital in Michigan to be a part of prestigious Mayo Care Network. It provides a range of care from staying fit, level I trauma center, major surgeries to long-term care. Also. it has a coordinated and collaborative network of providers, physicians and facilities which help in providing the continuum of care to the people of the community. Thus, it has received multiple awards and accreditation including The Joint Commission Accreditation (which is the highest national accreditation for safety and quality of care) and Magnet status (which is considered the “gold standard” for nursing care) (“Sparrow’s Accreditations…”, n.d.).

Marketing mix is the set of controllable tactical marketing tools which that the firm blends to produce the response it wants in the target market.

The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.

Hospitals in today’s world require organizations that have a variety of people on their boards. Hospitals are usually run by administrators, board of directors, and other departments. Each of the many tiers of the hospital organizations has varied goals and achievements that they wish to accomplish. This article is designed to discuss some of the strengths; weakness, opportunities and threats (SWOT) of the hospital organization (Roussel, 2013). Internal and external forces will be discussed as factors of influence upon the decision making body of the hospital. An example of a problem found in many hospitals, the threat of patient falls will be analyzed. This article hopes to give a better picture of hospital organizations,

Dr. Edward Earle Shouldice graduated from the University of Toronto in 1916 and at the time of World War II, he was requested to provide his services on the Medical Examining Board. Dr. Shouldice, who was appointed as a major in the army realized that many young men were unable to serve the county because of their poor medical condition and these men needed surgical treatment to repair their hernias before they could be pronounced physically fit for military training. Due to the lack of surgeons for such

Setting the right marketing mix for the product or service means that it including all of the important bases in marketing strategy. The marketing mix is generally established as the use and requirement of the 4P’s which is describing the strategic position of a product in the marketplace. One version of the beginning of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a result of something related to a methods and he described the marketing manager as a “mixer of ingredients”.

Marketing mix is nothing but a critical mix of right amount of efforts and mechanism that is made up of the product that an organisation offers, market segmentation and the marketing strategy, selling the product at the right price and to the right customers through right people.

Marketing mix refers to the enterprise for their target market needs, control various marketing factors (product, price, place and promotion) to optimize the combination and comprehensive utilization, in order to accomplish better economic and social benefits (Chai, 2009, p.4). Place and product will be attached more importance in this section.