SWOT analysis of Shouldice Hospital Limited

3407 Words14 Pages
Issues/BackgroundShouldice Hospital limited was started in 1940 by Dr. Earle Shouldice for treating Hernia. The method of surgery adopted by Shouldice Hospital was unique in a sense that it introduced the concept of flow shop in carrying out surgeries alongwith simplicity in surgery. Because of this uniqueness and simplicity, the demand for surgeries at Shouldice increased and Shouldice has reached a point where it has to increase its capacity to reduce the wait times being faced by the patients. Presently, the hospital performs, on an average, 30 to 36 operations per day. The challenge is to devise a way of increasing the hospital capacity while maintaining the same quality standards, the role of government in the operations of the…show more content…
TEN P'S OF MARKETING MARKETING MIX: 1. The marketing mix approach to marketing is a model of crafting and implementing marketing strategies. 2. It stresses the "mixing" or blending of various factors in such a way that

    More about SWOT analysis of Shouldice Hospital Limited

      Get Access