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SWOT analysis on the Anytime Fitness and the Jetts Essay

Satisfactory Essays
SWOT analysis on the Anytime Fitness and the Jetts
Introduction
As the living quality has been continuously improved in recent years,together with the widely spread sense of keeping fit,fitness clubs are becoming more and more popular in Australia.Among all those fitness companies,the Anytime Fitness and the Jetts are the most rapidly growing ones ,which both offer the 24/7 access to all clubs they own.
I’ll compare the model of these two company using SWOT analysis.

Company overview

According to the Anytime Fitness AU(2014),Anytime Fitness is a fitness club which started in Minneapolis,USA in 2000.The 2115 clubs around the world make it the biggest fitness chain in the world.In year 2008,Justin McDonell and Jacinta
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5.The Jetts has an experienced team to help new clubs get started (Davies,Adam 2012).It helps the growing of the Jetts together with the efficient franchiser system.

6.The Jessts has a good fame of high customer satisfactory.It got No.1 in the Canstar Blue Most Satisfied Customer Award in Australia in 2012 and 2013 (Jetts Fitness Australia 2014).

1.The clubs lack advanced equipments due to the low price strategy.

2. No staff during nights may cause security concern(Jetts Fitness Australia 2014).

3.Facilities are lacked during peak times.
Opportunities
Threats
1. The percentage of overweight people in Australia is high.

2. The oversea market is still waiting to be exploited.

3.The Jetts should promote more about its low price and simplicity.

1.Competitions from Anytime Fitness and other fitness clubs are growing.

Conclusion

In summary,although the Anytime Fitness has advantages in many aspects,I still consider the model of the Jetts is better as it makes customers feel satisfied,which is much more important than other elements in this customer-oriented age.

Reference List

Anytime Australia Pty Ltd 2014,Anytime Fitness AU,viewed 19 March 2014,

Jetts 2014,Jetts Fitness Australia,Brisbane,viewed 18 March
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