SWOT analysis on the Anytime Fitness and the Jetts Essay

An Analysis of the U.S. Health Club Industry in 2004 and the Role of Bally Total Fitness

"LA Fitness grew out of three clubs, each owned by one of the founders. In 1990 Fred Turock, Jeremy Taylor and David Turner decided to get together to jointly manage these clubs, with the aim of building up a network of gyms with first class facilities. In 1996 they created the LA Fitness brand and the following year they joined the top ten health and fitness club operators, catering to a wide variety of people of all shapes and sizes and with a huge range of goals. In 1999 the growth and success of the LA Fitness group led to a listing on the London Stock Exchange. In 2005 the team decided they needed more control - they wanted to make sure LA Fitness could continue to provide affordable membership and a fun environment for its growing

"LA Fitness grew out of three clubs, each owned by one of the founders. In 1990 Fred Turock, Jeremy Taylor and David Turner decided to get together to jointly manage these clubs, with the aim of building up a network of gyms with first class facilities. In 1996 they created the LA Fitness brand and the following year they joined the top ten health and fitness club operators, catering to a wide variety of people of all shapes and sizes and with a huge range of goals. In 1999 the growth and success of the LA Fitness group led to a listing on the London Stock Exchange. In 2005 the team decided they needed more control - they wanted to make sure LA Fitness could continue to provide affordable membership and a fun environment for its growing

Nationally, Orangetheory Fitness is the fastest growing fitness franchise, at least partially due to the innovative ideas it brings to fitness. In detail, Orangetheory Fitness locations in Ann Arbor and nationally are effective in communicating the brand to community members using social media among other tactics. The reason that this brand strategy works is because of the niche industry that Orangetheory Fitness is in: a specialized fitness development program that is beyond just a gym. While there are other fitness centers out there that follow a similar strategy, none of them have established a sense of community, that’s Orangetheory’s competitive advantage.

In 2007, California Fitness & Yoga became the first and largest international fitness company to open in Vietnam. It is a 5-star VIP gym with international standards, modern equipment and professional coaches and many other high class services. After 5 years building reputation with 5 branches in Hanoi and Ho Chi Minh City, earned huge profit, they are gradually decreasing their rank and loss customer’s trust.

The health club industry has continued to see an increase in the amount of health clubs/fitness centers. Since 1992, the United States has seen the number of health clubs increased by almost 40 percent, from 12,635 to 17,531 facilities. It has also seen an increase in membership by almost 60 percent, from 20.8 million to 32.8 million. What this all means for Fun 4 Life Fitness Center, LLC is that the market is ever growing which translates to more competition. Most fitness centers offer a variety of services to address the needs and convenience of the customers. Some of these services includes personal trainers, facilities with state-of-the-art equipment, and programs that cater to mostly every demographic.

Fitness is in. The percentage of people belonging to health clubs and gyms has doubled over the past 20 years. More growth is expected, fueled by an aging Baby Boomer generation in search of eternal youth and the reality that regular exercise can prevent or control diseases that are driving health care costs relentlessly upward. The 24/7 fitness opportunity is the newest model of fitness centers today.

One specific way clubs can accommodate its older members is through fitness. Currently, the older generation presents a large potential market to fitness professionals. If these trainers can provide help to this age’s specific physical and mental needs, they will broaden their training

As a member of the ABC Athletic Club, it is a pleasure to be part of this fitness world. This club is much more than a workout facility, it also includes the benefits of strengthening the mind while building a healthy body. With access to the right equipment and personal trainers, this ensures that the exercise programs fit an individual’s needs. Also, with the use of proper techniques provided, this facility provides a safe and fun environment but includes the assurance that one can get the most out of each exercise routine and make it an enjoyable place to be. Having these choices has helped provide me the best exercise plan for my own personal fitness goals.

The new division will draw more customers to the business, whether it is to utilize the online virtual program or become a member of the gym, because Anytime Fitness commitment to provide consumers with schedule flexibility, at an affordable cost, and be an exciting new experience.

Effective and efficient companies will need information on the country and the industry before setting up their operation in the stated area. This report focuses on Fitness First as one of the leading global health club companies and Singapore as the chosen country. The purpose of this report is to provide the PESTLE analysis on Singapore along with the Porter’s 5 forces analysis on fitness industry in the country, to understand how the company entered the industry’s market. The structure of this report will be as following; company background, country background, PESTLE analysis, Porter’s five forces, strategic recommendations, and the conclusion.

One can clearly see that Crossfit is an effective fitness program by the increase in the number of people that have joined the program and the number of Crossfit gyms (affiliates) that have opened over the years. The numbers do not lie, Crossfit affiliates are in all fifty states and all seven continents with the exception of Antarctica (Crossfit Community: Forging Elite Community, 2012). Crossfit was founded in 2006 and is still going strong. It continues to promote overall physical fitness and long term well being. More and more people everyday take part in Crossfit workouts all over the globe at many different Crossfit affiliates. Crossfit is the

In today’s busy world, it can be hard to find the time to even think about one’s fitness, let alone actually do anything to maintain it. The average person has school, work, family, pets, and many more distractions in their life to ensure their fitness is left on the backburner. However, when the thought of exercise does eventually enter their mind, the thought that often comes forefront is that of the gym. The concept of a gym is simple, populate a building with the necessary equipment for a variety of physical activities, attracting people who want to get that perfect body or even just get back in shape. However, many people who have never frequented a gym often come up with a plethora of reasons not to go.

Issues containing weight control, fitness, and nutrition are a prime subject in today 's culture. Completive companies are existent and they have many different levels of health clubs and fitness centers; this contains everything thing from price, equipment, staff , activities and classes offered. In the present time, topics being subjected through the industry are; disease control and research, diet and fitness trends of 2005, performance running, life balance, eating and sleeping right, working out according to personality and foods to lower cholesterol. Many people from The States are on a constant search for what is new, healthy and trendy. Health and fitness clubs were put in our society to make people feel and look good, and now not only are they there for that but they are making a large profit as

In 1975 Ruth M. Owades joined The Avion Group where she became the Director of Marketing.