SWOT and Strategy Evaluation Paper

1334 Words Jul 9th, 2015 6 Pages
SWOT and Strategy Evaluation Paper
Bradley Garner
June 18, 2015
Dr. Tony Bennett

Looking at the world today, no person can imagine his or her life without some form of internet usage. The Internet has become a part of our daily life. The Internet Provider industry is ruling all the other sectors of business. With today’s booming technology, most businesses have difficulty without the services of the Internet. Earlier day’s access to the Internet was a costlier, therefore confined to only high profile businesses and people of wealth. The average homeowner did not have access. Even today, smart phone usage does not account for the large numbers of families without direct
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A SWOT analysis helps the companies or industry to analyse and understand where the industry should place itself in the market, how they can improve and how to defeat their competitors. With the SWOT analysis, a business understands its competitor’s position in the market or industry and identifies where the funds and resources of the company should be invested so as to create new products and services for the consumers (Aimee, 2010). Thus before conducting the SWOT analysis, we will divide the ISP’s into four groups: large ISP’s, small ISP’s, Telco and cable companies

In the Internet Provider Industry, the large or big companies have much more experience of the industry in comparison to small ISP’s. Consumers who are aware of these larger branded names will subscribe to such known companies. Large ISPs have the ability of innovation; they can afford taking risks. Their huge infrastructure is based on laid fibre optics, thus providing Internet at lower rates and they also own some parts of networks which increase their strength in the market (Rahima, 2013.) Their trained and qualified staff is more experienced and provide high quality work.
The large companies in this industry lack superior customer service. With technology rising faster than consumers are educated, computer education and training is on the rise as well. This need for customer
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