Saatchi and Saatchi: Case Study Review

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Balanced Scorecard Case Study Review Introduction Saatchi & Saatchi had risen to become a world leader in the advertising industry up until 1995 when, it faced challenges brought about by recessionary pressures. The corporation was in the brink of bankruptcy owing to unsustainable and aggressive strategy of becoming a world corporation ADDIN EN.CITE Greenhalgh2004316(Greenhalgh, 2004)31631645Greenhalgh, C.Building a Strategic Balanced Scorecard: Saatchi & Saatchi Complementary Case Study. Business Intelligence Company.200422 May 2012http://www.business-intelligence.co.uk/PDFdownloads/strat_bsc/Saatchisr.pdf( HYPERLINK l "_ENREF_1" o "Greenhalgh, 2004 #316" Greenhalgh, 2004). At the brink of its failure, the corporation almost lost its valuable assets and contacts with its clients and agencies. The organization continued to grow unshaken by the recession targeting mergers and acquisitions in line with its strategy of becoming a global corporation. Towards the end of the nineties, the management and leadership of the Corporation changed. This came in the 1997 when the founders exited from stepped out in board management ADDIN EN.CITE Greenhalgh2004316(Greenhalgh, 2004)31631645Greenhalgh, C.Building a Strategic Balanced Scorecard: Saatchi & Saatchi Complementary Case Study. Business Intelligence Company.200422 May 2012http://www.business-intelligence.co.uk/PDFdownloads/strat_bsc/Saatchisr.pdf( HYPERLINK l "_ENREF_1" o "Greenhalgh, 2004 #316" Greenhalgh, 2004). The incumbent

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