Saatchi and Saatchi Worldwide

755 Words3 Pages
Saatchi & Saatchi Worldwide Abstract Saatchi & Saatchi is a multinational global advertising firm with over 138 offices located in 82 countries and a workforce of 7,000 staff. The firm was founded in 1970 in London but relocated to New York has faced periods of growth and decline due to management inefficiencies among other factors. Therefore, this paper conducts an analysis of the company by highlighting its situation in mid-1990s, categorization of business agencies and conclusions given based on the analysis. Introduction Following its founding in 1970, Saatchi & Saatchi steadily grew in the 80s via mergers and acquisitions besides international recognition for their exceptional excellent services which contributed to client success. Nonetheless, the firm started recording minimal growth during the 90s brought about by recession during the onset of the decade. In mid-90s, the company initiated several approaches which encompassed reformulation and structural changes via the appointment of fresh individuals as the chief executives and directors; this led to the departure of the Saatchi brothers who were replaced by Bob Seelert as the chairman and Kevin Roberts as the chief executive officer by 1997 (Fendley, 1995). The management team adopted a two-sided approach which involved both financial and customer perspectives. The chairman helped in de-merging the firm from Cordiant Communications and helped in formulating the firm's new corporate vision and strategy.
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