Sainsbury's Management Information System

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The organisation I chose for this assignment is called J Sainsbury plc. J Sainsbury plc is one of the world's leading retailers, playing a part in the lives of 15 million customers a week. John James and Mary established Sainsbury Supermarkets in 1869. Sainsbury's Supermarkets employs over 138,000 people. Of these 70 per cent are part time and 30 per cent are full time. 58 percent of colleagues are women. A large Sainsbury's Supermarket offers over 23,000 products - 40% of these are Sainsbury's own brand. Sainsbury's serve nearly 10 million customers at 432 stores throughout the UK each week. Of these stores, 17 are in Scotland, nine in Wales and seven in Northern Ireland. Nearly 60 percent of
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Sainsbury's loyalty clubs and magazines are another way they offer customers information, advice and special offers on items they know customers care about. During the year Sainsbury's added the Drinks Club to their successful 0-5s Club and Pet Club. Their bright new branding and Making Life Taste Better strapline has given a fresh and consistent look to all their communications.


Sainsbury's continued their programme of change aimed at releasing the talents of their colleagues, helping them to focus on the customer, and restoring their pride in working for Sainsbury's. It's clear to them that new and exciting working environments add to this pride. This will grow as they increase the pace of their programme of developing and extending stores. It is also why they're keen to tell everybody about their acknowledged successes, such as organics and ready meals, their record in protecting the environment and supporting farmers, and new initiatives, such as their innovations in e-commerce.


Sainsbury's rapidly expending product portfolio, Internet site and increasing in-store presence, are all part of their commitment to provide a comprehensive range of easy-to-use financial service. To complement their Bank Information Points in supermarkets and free phone lines, they are testing 12
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