Sainsbury's Supply Chain Transformation Case Study Examination

604 Words3 Pages
In order to response to the loss of market leader status in current competitive market environment, Sir Peter Davis, CEO of the Sainsbury's Group, decided to commence a project called "7-in-3" supply chain management project in late 2000. Company's Supply Chain Director, Martin White, summarized the 4 key principles of "7-in-3" supply chain strategy.
Rises of automated fulfillment factories and primary consolidation centre. Due to Sainsbury's competitor - ASDA is moving forward aggressively, Sainsbury's top management noticed that ASDA has an information system that provided a more efficient supply chain. This system pleased customers, improving the ASDA's market share and increasing the company's profits. So that Sainsbury's decided to
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It leaves so little time to understand the job, to assign the management resource appropriate. Maybe it is just too impatient to look forward to outpace its

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