Sales Analysis for Tablet Development Corporation

The second reason was due to the dramatically increased sales of the X7. As the graphs display, the X6 accelerated greatly in terms of revenue and profit through 2013 and then began a steady and definite decline once reaching market saturation. Revenue and profit for the X7 were drastically different as compared to previous simulations, beginning to increase in 2014 and 2015,and setting the stage for sustained revenue and profits in the future time period. The X5 was relatively unchanged from previous simulations since I left the pricing alone due to the tablet having been on the market for several years already.

Tablets: Those with touch-screen innovation become so noteworthy that companies begin to compete for the dominance of this new field.

become well known as a company that enables sellers to sell their products on its website as well

The marketing journal exercise is an extremely valuable experience in not only discovering consumer type, but the mixture of marketing efforts surrounding daily lives. Marketing is a significant aspect of everyday routines and can be found in various locations including the home, pantry, and nearly every public setting. Although marketing is highly present, many have grown accustomed to it and are becoming desensitized to the efforts. Maintaining a marketing journal lead to me discover I ignore almost every marketing piece confronting my daily routine. I have become so accustomed to ignoring marketing efforts I find myself immediately recycling junk mail without even opening the envelope. Not only did the exercise encourage me to become a consumer more aware of the surrounding marketing efforts, I have also identified reoccurring themes within my own behaviors as a consumer.

As the new VP of Marketing at Clipboard Tablet Co., it is my duty to both analyze the results of the previous VP, and offer my own analysis on product performance for the X5, X6, and X7 tablets. Specifically, I will focus on the products themselves, their life cycles, and how they stack up in terms of price and performance. A financial review of each product will be undertaken as well, focusing on sales, costs, profitability, prices, and unit margins. I will then conduct a market review which will cover subjects ranging from new sales, previous sales, and market saturation. Finally, I will propose an alternate strategy, specifically in terms of pricing and R&D allocations.

The X6 is at the beginning of the growth stage of the life cycle. This means that sales should be accelerating still, and that there is sufficient room for future growth. The X7 is in the introductory stage of the life cycle. Almost all of the potential market share for this product is in the future. Over the course of the next few years, these two products have the strongest growth potential, the X7 especially. In addition, R&D expenditures in these products will have more results than for the X5, because there are more potential future sales available.

process identifies the strongest candidates and helps the organization figure out who is most suited

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The expansion of the tablet computer market is not connected to just the average at-home uses. According to International Data Corporation (IDC) most recent quarterly report, the tablet computer is making an impact in the business world. Tablet computers sales have greatly increase, in fact, in 2012, the sales of tablet computer has increased by 80%.

techradar) Tablets' low purchase price makes them attractive, and their ease of use means they reduce support and training costs. But the biggest value to businesses is in increased productivity. Not like with the laptops on carts or WOWs workstations on wheels or COWs computers on wheels that is used in hospitals, associates’ can now actually carry these devices around.

Tablets are due to take the lead on the market over the PCs that, however, nevertheless have significant functions.

Apple Inc. is a multinational corporation that produces and markets a wide selection of Electronic devices, Hardware and Software and a range of other consumer goods. Apple mainly known for its innovation and cutting edge technology in the 21st century has touched new heights and achieved huge financial growth as well as brand image progress. The Apple brand was named the best and the most trusted during 2012 and attained massive growth in its stock market as well (Benzinga 2012).

With freedom from clunky PCs being the unique value proposition of this product, the advertising will be heavily slanted to digital media, specifically those channels that best connect with mobile devices. The target market for this tablet PC will be smartphone users who want to do more while away from their traditional PCs. Social media including Facebook, Twitter, YouTube and LinkedIn will be used, in conjunction with opt-in landing pages on the company's website and blog. There will also be contests for tablet PC users to generate their own videos showing how they use the device. This will further generate excitement with other potential customers and give existing customers a strong sense of identity with the brand. In addition to all of these strategies, a print-based strategy will be used in a few of

Since there are numerous tablets available in today’s market, it has become increasingly difficult for Amazon to differentiate itself from the competition. In fact, the year 2011 was deemed the “year of the tablet” as twenty-one different tablets were launched into the market that year alone (Sawhney, 2014).

After the evolution of tablets its getting mainly helpful for corporate business organizations where employees can work at any time and anywhere, such that it reduces the employee's presence in the office it can be advantageous to other beginners who are new to the organization.