Sales, Communication, Client Relations, Business Development, And Account Management

Manage your business - To be the best company ever, it’s critical that every team member understands the key role he or she plays in driving profitable sales.

I work closely with my team ensuring that all staff are treated with respect and encouraging them to develop their own skills and knowledge whilst sharing their experiences with colleagues.

It is important that there are mechanisms in place to support the exchange of information on effective working practice

Customer satisfaction is the customer’s evaluation of a good or service in terms of whether it has met their needs and expectations (Vander Schee, 2016). The culture of the organization is to focus on delighting customers rather than on selling products (Lamb, Hair, & McDaniel, 2017). An example of a highly satisfied customer would be Nicole Snow, who owns a small business in Maine. One day she reached out to FedEx on social networks and asked for help in getting her supply chain set up. The team responded immediately and helped her solve the problem (“FedEx,” 2015). Here customer satisfaction is greatly shown the customers’ needs and expectations have been met by

The company employs and trains skilled sales personnel to promote its items. Besides, direct sales branches are strategically located in high traffic zones to attract more potential buyers and strengthen revenues. The company manages its supply chain effectively. It produces annual publications of supplier codes of conduct, a move that increases brand recognition. The company enjoys implausible trade name trustworthiness, implying that many people will

Heinz manufactured products in three categories: Ketchup and Sauces, Meals and Snacks, and Infant Nutrition. Heinz’s strategy was to

Response: Always going above and beyond in all customer interactions as well as internal customers.

Too often, I have encountered business managers hiring Salespeople and classifying them as Business Developers. The same holds true when managers call their Sales people Marketing Professionals. Main reasons behind this misclassification are twofold: First, many people DO NOT understand what the differences are between sales, marketing, and business development. Second, organizations do not accurately recognize which of these functional areas need help to drive revenue and how they compliment each other. These misunderstandings of disciplines cause unrealistic expectations and failure to achieve goals.

How can Harley Davidson marketing and sales, personnel interact with its purchasing personnel to further strengthen the supply chain and improve customer loyalty?

We can deliver a better experience for our owners at a lower cost. This can be done by doing everything with the customer in mind, balancing all stakeholders’ values, integrating operational excellence skills in everything we do and listening to our customers and to each other.

My overall strategy was to ensure that I have a good customer satisfaction as product quality and performance was most critical. While we did have customers A and D who were large customers and value conscious – quality and performance across all

The critical factors in the successful transformation of British Airways were changing the culture of the organization for the employees and the consumers. British Airways embarked on an aggressive media campaign that helped change the “face” of the airline. Their new tag line was “The worlds favourite airline”. Customer service became the number one priority for all employees. Lead by Colin Marshall, “an enabling culture (was put) in place to allow customer service to come out, where rather than people waiting to be told what to do to do things better, it’s an environment where people feel they can actually come out with ideas, that they will be listened to, and feel they are much more a part of the success of the company” Jick (2011)(p.30). A “Putting People First” (PFF) program was instituted for all front line employees. This helped to unify the employees with the new vision of customer service first for the company. During these two day mandatory meetings, all front line staff interacted with all levels of managers and leaders on an even playing

The whole feeling of being part of the company and being heard guided the employees to produce empathy, reliability, assurance and responsiveness to the external customer and eliminated gaps and lack that BMR had at the beginning.

Hightower recognized that in licensing you were able to earn regular royalty but are never a core business to your licensee. (Jick & Peiperl, p. 416) Therefore, he slowly transitioned into publishing. He also established marketing and creative services that oversaw common resources and activities. He also created mega-deals with European market, which allowed him to consolidated operations. A worldwide market was operation was developed, in this approach Dennis expressed that once a decision is launched he allowed his country managers to respond to his ideas to ensure they all move in concert. His theory was not order but to persuade others to move in sync. The organization needed a renewal; therefore, he capitalized on the demise of communism to launch a Disney market in Europe. During these major changes, Hightower was not afraid to change out managers who were afraid of change, as a result of this; managers felt that they were losing their autonomy during this process.

Study findings show that strong leadership systems focus on customers, motivate employees, and implement their customer service vision. They also focus great attention on gathering the information needed to track customer satisfaction, and employees overall performance. Customer service should be designed and delivered seamlessly from the customer's point of view. Customer-driven operations lead to success. Decentralized, uncoordinated customer service provision makes for a most frustrating experience for customers.