Sales Management Example Essay

The new sales force will also have to be able to; create new working relationships, develop new business, create a personal atmosphere for customers, and promote new business. After the sales force creates new business, the team must be able to retain these newly established customers. They will have to create small, obtainable, measurable goals for themselves in order to create and sustain new business. The salespeople will have a sales quota of thirty units per month and the commission will go up in increments of ten percent after

Moreover, the goal of any sales analysis is to isolate the pieces which comprise the entire organization to facilitate the recognition of areas that require attention (Russell, 1950). Accordingly, this deconstruction promotes comparison of financial data which allows managers, such as Lydell, to gain a stronger representation of the organization. This contributes to the management of employees and improved sales potential through the identification of areas that require supplementation or highlighting the areas that are functioning optimally (Russell, 1950). Lydell can use the internal financial records to capture data on sales history and patterns of the business. This information would give him the knowledge to gauge current sales and provide insight for recognizing positive or negative sales trends, including changes in customer habits. Lydell could also use the information regarding sales volumes and customer locations to gauge territory concentration and sales boundaries.

They are also required to write out report on problem faced when selling the product and figure out ways to improve their sales. There will be a supervisor in each location to keeping track on the salesperson performance. There is no specific working hour for salespeople but they are required to keep themselves up to date with all the current trend. We will also be using sales force automation system with the help of google sheet so that all the salesperson are aware of the available of stock and update the stock after each transaction is carried out. PaperCo will be motivating the salesperson using sales contest whereby the salesperson with highest sales would get to go for a free trip oversea fully sponsored by the company. We will be also carry out weekly sales meeting to discuss about the current sales and ways to increase sales as

3.     What major problems might you encounter with your new sales force structure as it relates to both external factors (customers) and internal factors (employee reactions)?

An organization’s management roles can be quite different and diverse, depending on the industry, its culture and the ultimate goals of the organization. Managers on different levels of an organization play several roles and exercise multiple skills as they effectively and efficiently, integrate the work of people through planning, organizing, leading and controlling. Historically, there are three key management viewpoints: classical, behavioral and quantitative. To be an exceptional manager, it is essential to embrace a viewpoint

Improve Sales Management: Maintain and improve the company’s strong reputation and market position, and seek to improve management of the sales function, in the following ways:

Top managers develop long-range plans, called strategic plans that define the company's overall mission and goals. Strategic planning focuses more on issues that affect the company's future survival and growth. To develop strategic plan, top managers also need information from outside the company, such as economic forecasts, technology trends, competitive threats, governmental issues and shareholder concerns.

Sales activities. When you are defining your sales strategy, it is important that you break it down into activities. Will you be making sales calls? How many? Will these be meetings? Phone calls? Web meetings? Webinars? Seminars? What specific activities will you take to make sales?

Competition being one of the major issues that often must be addressed in the business world, it is important for a firm to learn on ways to reduce the impact of the competition. Competition is definitely an important factor in helping a business

Our product is known as Sharon’s Lollies (lollipops). We have a variety of different lollipops all with their own multitude of flavors. Our prospecting methods are cold calling, direct mail, & using our business website. Sharon’s Lollies is the only lollipop manufacturing/distributing company in American Samoa. It is fairly new and very promising. This sales call is an initial sales call to try and start multiple business relationships with different retailers and wholesalers who are interested in selling lollipops.

To remain competitive a company must consider who their biggest competitors are while considering its own size and position in the industry. The company should develop a strategic advantage over their competitors’

Another crucial part of managing a sales team is to continually recruit and train new staff. New talent is a great way to generate fresh ideas; you never want your sales team to become stale. Sales Managers are always establishing sales programs and advising their team on ways they can improve their performance (Bureau of Labor Statistics).

The personal selling process is a continuously revolving cycle of stages that assist the professional sales person of today in developing basic selling strategies and tactics that help them improve and prefect their own personal selling styles. As listed in the text, “there are countless small tasks in the personal selling process that are generally organized into seven major stages that overlap and interact which are:

Knowing who your competitors are, and what they are offering, can help you to make your products, services and marketing stand out. It will enable you to set your prices competitively and help you to respond to rival marketing campaigns with your own initiatives. You can use this knowledge to create marketing strategies that take advantage of your competitors ' weaknesses, and improve your own business performance. You can also assess any threats posed by both new entrants to your market and current competitors. This knowledge will help you to be realistic about how successful you can be.

Basically, the specific criteria for selecting new sales managers must be effective leaders and motivators of peple, coordinated with other functional areas, and dedicated with his job.