Sales Process Level 2 : Customer Profile Acquisition

The American Marketing Association defines marketing as "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". (2005) Simply put, marketing is the process by which businesses assess the needs and desires of consumers in order to provide products and/or services to meet those needs in the most efficient and cost effective manner. Truly effective marketers do market research in an effort to understand their target market and create marketing strategies based on the characterization of those in the target area.

There is a difference between customer wants and needs. Customer wants are based on how the customer wants to be treated when wither coming into our office or ringing us up. A want is a desire for products or services the client wishes for. Knowing and understanding customer needs is main

Goals in the company are to find the right product for the customer’s particular needs and build a relationship with the customers

What 3 pieces of information should try to find out from your potential customers whilst researching their needs?

Marketing is the term where companies create their products or services awareness into the market. This goes ahead with identifying the customer’s needs and then working on purpose. The customers found to be in the centre of the whole process as they help in profit making. Marketing techniques can be defined in to different strategies which are:

They may have information or ideas that is required to be able to fully support the customer.

To identify customer needs, you should first determine who your potential customers are help you develop a more detailed picture of them and understand how to target them. Your workplace could implement a system where all existing customers are either sent out a survey or given a phone call to determine how satisfied your customers are with your service and to provide feedback on what they expect from your company. This data can then be analysed to determine what areas your company needs to improve on to keep these customers satisfied and to continue

The approach for the marketing team is simple, to cater and serve internal clients through fair pricing, be firm with expectations and create a no-nonsense approach to service, quality and commitment.

The main aim of marketing is to understand customer 's needs and to develop a right way that can cover all this essential matter. Basically marketing jobs is make sure always and find out about customer requirements.

Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.

As stated above Cintas Corporation wants to provide the customer with the best service possible. Before meeting with a customer sales representative prepare a total of forty hours for a meeting with a new prospect as stated above. Sales representatives do a detailed search of the firm’s business goals, mission, and focus of the firm. With knowing this information the sales representative is able to develop an understanding of the needs of the prospects. Also from the phone call or other method selected they listen to what their customers’ needs are and try to fulfill those needs. Then the sales representative prepares samples of items that may be useful to the customer visually. The sales

The main reason for this significance is that meeting customer requirements means that companies must know rather than assume what the customer needs and wants. This knowledge is facilitated by communication between companies and their customers.

To understand the customer gap like, what the customers expect from the company on various parameters.

Marketing is selling the product goods and service by knowing the needs and wants of the customer and consumer (Kotler P, 2009). Marketing Management expertise has capable of knowing the change of an organisation to manage both the internal and external challenges of environment (Cant M C, et al, 2009). A company needs to classify the customer needs and identifies the demand of the supplying

The process of communicating the value of a product or service to customers, for the main purpose of selling that product or service is known as marketing. The science of choosing target markets through market segmentation and analysis, and understanding consumer behavior while providing superior customer value to the customers is termed as Marketing Management. It can be looked at as one of the most important of the organizational functions and a set of processes for creating, communicating and delivering the value to their customers or potential customers, and a customer relationship management that benefits the organization in a variety of ways.