Sales Promotion At A Retailer 's Collection

=Channel distribution is the path that a product takes from the producer to the consumer and physical distribution is the actual movement of products that path.

EBay has paved the wave in this industry and being in a billion dollar industry making things happen to benefit consumers in many ways.[5]

32. A channel of distribution is part of a broader network of relationships called a supply chain.

Which companies are competitors of ‘eBay’ in ‘online shopping’ market? How ‘eBay’ has differentiated from its major competitors

Another component of an effective marketing plan is a distribution channel analysis. The path a product or service takes to reach the end consumer is referred to as a distribution channel, which can include wholesalers, retailers, distributors and the internet (Distribution Channel, 2013). A distribution channel analysis aids in the creation of a distribution strategy which will convey the company’s plan regarding the distribution of its products, determining whether to use a push or a pull strategy, and how that strategy fits the product, the target market, and overall marketing

A marketing channel is simply a path that flows from sellers to end-users (customers). Traditional brink and mortar marketing channels can include intermediaries such as manufacturers’ agents, wholesalers,

Marketing channels are very important to both the manufacturer and the consumer. These channels are the way the manufacture releases their product to the consumer for purchasing. Manufactures can choose either a direct channel which is the means of selling customers or accepting orders from them. A sales force calls on customers and prospects to present information on products and persuade them to place orders. Retailer channel is the channel that manufacturers sell their goods directly to large retailers such as Amazon which then sell onto the final consumers. wholesaler channel typically buys and stores large quantities of several producers’ goods and then

Distribution is simply defined that deliver the product or services to the final user. Depend on product company use different method to distribute. Distribution have two methods to use they are - direct method and indirect method. Firstly, direct method defines companies are selling the products directly to the final consumer. Secondly, under the indirect method they have three categories. First of all retail is the sale of goods and services from individuals or businesses to the end-user and wholesale is the

Situation of the case: eBay is now faced with a direct competitor, Amazon.com. Even though Amazon.com has received most of the hype and publicity surrounding e-commerce, eBay has also built an innovative business truly sited to the internet. Initially, Amazon’s goal was to be the “Earth’s Biggest Bookstore” Since then, the company also entered music, video, toys and electronics business, extending the retail capabilities it had developed for books. Meanwhile, eBay aims to offer online marketplaces for the sale of goods and services, supplemented by other e-commerce platforms and online payment solutions. This case briefly explores the situation faced by both Amazon and eBay as they compete

The company I will talk about for this paper is eBay. eBay is the world 's online marketplace; a place for buyers and sellers to come together and trade almost anything. With more than 97 million active users globally, eBay is the world 's largest online marketplace, where practically anyone can buy and sell practically anything. Founded in 1995, eBay connects a diverse and passionate community of individual buyers and sellers, as well as small businesses. Their collective impact on ecommerce is staggering: In 2010, the total value of goods sold on eBay was $62 billion -- more than $2,000 every second. I have been interested in eBay since I got first debit card and was able to shop online. eBay’s stock is currently valued at $28.23. It has

The use of the internet will enable the company to pass information concerning their product to a global audience. The company can create its image through the use of the internet. The use of the internet will help the company to build a positive relationship with the customers of their product and the suppliers. As the global trend of shopping is changing, Internet is now a big market for commodities (K. Lauden & J. Lauden, 2011).

Ebay is the 2nd largest e-commerce retail industry globally which offers the facility to purchase an item online based on either fixed-price or auction mechanisms. It is purely a marketplace - just a platform for sellers and buyers to come together and sell goods. It has no products of its own and hence is a humungous network of buyers and sellers. The sellers can be businesses (large merchants like Apple, Nike etc. who have their digital stores listed on Ebay) or consumers (like all of us) and similarly the buyers can be businesses or consumers. That is one part of the network.

EBay’s threat of entry is high. The business behind eBay is an Internet-driven industry. The main barriers surrounding this industry is the regulation imposed by the government. The government will hold restrictions to some products that are sold in states or countries. EBay has implemented certain restrictions, such as the Trust and Safety Department, that prevent transactions that could potentially threaten restrictions of fraud and consumer protection. Although eBay does not sell any inventory directly to customers, the company is still held responsible for any misguided or unlawful transactions. In this type of industry, safety and brand recognition are very important. EBay has a great job at excelling at their brand recognition. In addition, the barriers to entry are low, however, creating the consumer population to back up such an industry is difficult.

eBay Incorporated, a US company headquartered in San Jose, California, provides online marketplaces for the sale of goods and services, online payments services, and online communication offerings to individuals and business in the United States and internationally. With more than 90 million active users globally, their collective impact on e-commerce is staggering: In 2009, the total worth of goods sold on eBay was $60 billion — $2,000 every second. The business strategy of eBay is exemplified in the company’s mission statement, “eBay’s mission is to provide a global trading platform where practically anyone can trade practically anything”.

In today world there no doubt that electronic marketing has contributed passively in the life of modern societies. It allowed purchasing of materials cheaply without any limit, and without any restrictions.