Sales Report Hema

With the boom in social media and rise in the Gen Y and Z consumers, the brand is now targeting young consumers and working professionals who are pressed for time by launching their

A target market denotes a section of customers that a business aims at selling its products and services to. Markets can be segmented on basis of geogrphical area, the demographic factors, the psychographic factors, and the behavioral factors of the target population. Demographic market segmentation is determined on factors such as age, sex, occupation, religion, the level of education, and generation it determines the perceived benefits of the product. Based on the demographic features, Harkins Theatres majorly targets parents and children.

Goals in the company are to find the right product for the customer’s particular needs and build a relationship with the customers

The company has launched a new line of products in a bid to improve its competitive edge in the retail industry. In addition, the new line of products aims at meeting the demands of customers at all levels. The new line of products includes products such as vegetables, deli services, kitchen essentials, designer clothes, and décor products. These products are targeted to a certain group of

Introduction: Marketing has become an art form in today’s society, analyzing specifics and how the consumers react to certain goods and services. The needs of consumers are constantly changing, so marketers must study every detail and be able to recognize the changes in wants and needs. Marketers use this data to become “sensitive” to the needs of each group of individuals, appealing to the minorities with said products. Below is a slight insight to what questions and data marketers analyze to make their goods and services appealing to the individual groups.

As a result, the company focuses on its target markets and effectively delivers on its value proposition to satisfy its customer’s needs, wants, and demands.

Houzit’s main objective is to increase their sales by 5 million each year in the next three years. They also target to increase customer loyalty by 5000 people which will attain old customers and attract new customers. Houzit wants to instil brand recognition in Brisbane so that 1 in 3 people know their brand in 18 months’ time.

As the company continues to evolve, it still stays true to its attractive qualities that have earned millions of loyal customers around the world. They have a commitment to quality. By only carrying 4000 stocked units in the warehouse, compared to 30,000 at your local super market, it can carefully choose its products. This insightful selection is based on quality, price, brand and features. Therefore, having the ability to offer the ultimate best value to its members.

We strive to develop strategies, business models, and dynamics to drive premier value-added services through means of integrity, respect, passion, persistence, and customer focus.

Health Assure understood its product’s position was in its early pioneering stage, previously discussed in chapter three, and proceeded to market itself accordingly. Health Assure knew they had to come up with a way to present the product’s

Note: An educated guess can be made that there is an overlap between the 3 target segments. This is a positive from the point of view that we can focus our attention on a niche segment that is affluent, well-informed, health conscious and highly likely to remain loyal.

The marketing strategy allows the customer to connect with the brand, to manufacture a unique product that includes a choice of colors, wheels, seats, racks, backrests, windshields, exhaust, and intakes. The historical company core customers were men over the age of 35, but are now making efforts to connect and reach young adults and women customers. Subsequently, Harley has to continue modifying products to meet the needs of potential Vietnamese clientele to increase

The main target group is female customers – 65 % of all customers. Women, according

target markets with respects to that product. For this reason, in this report I picked

So the target that we should to follow is demographic segmentation because comfortable and easy to enhance our product as follows: