Sales Tax Case: Amazon Vs. Amazon

Global competition has a direct impact on Wal-Mart. Global companies offer competition for consumer business and companies within the United States and other countries who compete with Wal-Mart. The global competition for consumer business primarily takes place in the e-commerce domain that Wal-Mart dominates. Wal-Mart offers their consumers a convenient one-stop website with all the merchandise and products offered in the store, and some that are not. The exchange is significantly sped up by the convenience and availability of the internet. The internet allows transactions to take place at a faster pace than the standard face-to-face or telephone method. Target, a major competitor of Wal-Mart, also has a Website that is reached by consumers all over the world. This added competition, especially from a competitor in the same industry, forces Wal-Mart to keep their prices low while offering

Amazon was originally incorporated in Washington in 1994 and later reincorporated in the state of Delaware in 1996. Amazon.com (Amazon), like Overstock is an online retailer that sells all sorts of different products and merchandise on its website. According to Mergent Online, the products on Amazon’s website “primarily include merchandise and content purchased for resale from vendors and those provided by party sellers, and it also manufactures and sells the Kindle e-reader” and they also provide “services such as Amazon Web Services (AWS), fulfillment, miscellaneous marketing and promotional agreements, such as online advertising and co-branded credit cards. Amazon consists of two separate business segments, North America and International. North America consists of “amounts earned from retail sales of consumer products (including from sellers) and subscriptions through North America-focused websites such as www.amazon.com and www.amazon.ca and include amounts earned from AWS” and includes the export sales from the above mentioned websites (Mergent Online, 2011). The International business segment consists of “amounts earned from retail sales of consumer products (including from sellers) and subscriptions

This sort of global expansion adds great complexity to the functionality of Amazon’s management, personnel, operation systems, technical performance, financial resources, and internal financial control and reporting functions. With the perplexity of current situations, Amazon may not be able to sustain growth effectively, which ultimately could bring damage to their reputation and limit their operating growth as well. .

Globalization is a growing part of everyday businesses. This is the process of interaction and integration among people, companies, and governments of different nations. With the world of online retail, the buying and selling to one person to another has grown drastically. There has also been a substantial change in technology and what we as people can do in today’s time rather than in the past. Amazon is a huge retail giant and buying and selling items is one of their key functions. The impact made on Amazon is nothing but an advantage. Amazon currently is the 56th largest company in America by market capitalization. Being one the largest retailer around, 15th in the nation at that, Amazon has made a name for themselves. Amazon has made some very substantial growths and with these opportunities they face they can make even more advances in the future. (Globalization 101, 2016)

The success of Wal-Mart is due in large part to its ability to consistently produce high quality products at a low cost. This is very critical to the future success of Wal-Mart because it provides consistency to customers who are price sensitive. By committing themselves to "Everyday low prices," Wal-Mart assures customers that the products sold within their stores are competitive in reference to its retail competition. This low price strategy also provides Wal-Mart with a

For example if you take Black Friday sale on 2009, Amazon isn't a huge threat to Walmart, accounting for just 3.3 percent of retail sales. Nonetheless, while online sales currently make up less than 5 percent of all retail sales, analysts expect that to rise up to 15-20 percent over the next decade.

The problem between Donald Trump and Jeff Bezos is an ongoing event that has occurs since the presidential election campaign. Donald Trump has accused Jeff and his company Amazon multiple times via twitter which creates controversial about the appropriateness of his action in America's society. One of the most inappropriate content comes from his tweet on August 16, 2017, that he had tweeted and I quote " Amazon is doing great damage to tax paying retailers. Towns, cities, and states throughout the U.S. are being hurt -many jobs being lost!". However, according to CNN reports, Amazon employs 382,400 people, worldwide and paid $879 million in income tax last year which gives us a sense of misleading by the president of United States. The

The threat of substitutes for Amazon is high. With the exception of its patented technology, there are quite a lot of alternatives to Amazon’s products and services. In addition to physical presence, most companies have an online store as well. Amazon’s products can be purchased all over the internet and they are just spread out among different web sites. The companies operate in brick-and-click mode providing the similar product categories and competitive prices have become the biggest threat for Amazon. However it is extremely difficult for Amazon to establish physical stores or launch price

Sales tax is a tax imposed by the government at the point of sale on retail goods and services.(Investopedia Contributors) It is collected by the retailer and passed on to the state.(Investopedia Contributors) Every Time you swipe your credit card, according to your state’s law, a percentage of the total amount worth of the goods is paid to the government. Inside the City limits of Tulsa, the sales tax and use tax is 8.517%.(“sales tax in Tulsa”) But when you go to another state and shop, such as california, the standard statewide rate of 7.50%.(“California City $ County Sales $ Use Tax Rates”) But when you shop online, it’s a different case, whether to pay sales tax depends on the retailer’s location. The current default rule throughout the United States is that you must collect sales tax on Internet sales to customers in those states where your business has a “physical presence”. (Steingold)

Amazon can apply one three degrees of price discrimination: Perfect Price Discrimination, Non-linear Price Discrimination or Group Price Discrimination:

Amazon focuses on global reach, putting customer first,, and extensive selection of products through its vision which is “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online” (Gregory 2016).

Regarding the target segment Walmart.com is trying to reach; recent research indicates that profitability is closely related to local strategy. (Harvard Business Review, September 2005) Local environments still have different tastes, business practices, cultural norms and other characteristics. Simply offering internet connection to those customers may not be enough to create consistent online sales form them. Local retailers may server these segments better and offer customized services due to their small customer base. Therefore, Walmart.com is facing two obstacles: local retailers and customer buying habits. Changing them may prove to be a difficult undertaking.

Walmart serves nearly 260 million customers weekly across 27 different countries, both in stores and through its websites (“Fortune”, 2015). Walmart relies heavily on its proper and effective marketing strategies; Walmart would not be able to achieve the level of success without these strategies. Low prices, easy access for its customers, and social media campaigns are a few of the vital tactics Walmart has used in its marketing plan. “Save Money. Live Better” is Walmart’s mission in delivering customers products at the lowest prices. This low price strategy plays a marketing role that caters to customers who seek the lowest prices and with grocery stores that provide great deals (Brown, 2017). Walmart’s low cost business model is protected by its powerful supply and distribution chains throughout the world. Customers can expect the same cost efficient style in every Walmart store worldwide.

Since the recent passage of the Internet Tax Freedom Act, on October 21, 1998, making the Internet tax free, there has been an intense debate on whether to tax or not to tax Internet purchases. The conservative side, also known as the Republicans, is opposed to Internet taxation saying that it is too costly to collect taxes on Internet purchases. They also believe that since Internet retailers do not have a physical presence in every state, why should the state receive sales tax on a nonexistent store in that state? This would be taxation without representation (par. 18 Lukas). On the other hand, the liberals, also known as democrats, believe that taxation of the Internet should be lawful because

Think of any situation, and there are likely pros and cons. The same is true when deciding whether to expand your sales to Amazon. The fact is, neither eBay nor Amazon can claim to be the best across the board nowadays.