Sales and Distribution Management of Amul

The company's objective is to discharge the responsibility as leaders in its trade by acting with complete integrity, by carrying out its work to the public good and to the quality of life in the community, to provide unrivalled value to its customers in the quality of the goods it sells, in the competitiveness of its prices and in the range of choice it offers.

They believe in making consumers feel accountable to the actual success of the company, which can be done by connecting the compensation of the workers to the achievement of the company as a whole.

As the Operation and Production Department we strive for excellence by providing superior quality products in an efficient manner in order to guarantee customer satisfaction.

Consumers are guaranteed to receive products and services that do not provide any harm to them. For products, the quality of products has to be acceptable, fit for the purposes, match with the sample, description and demonstration. More importantly, the products and services have to be matched and fit as what the staff said.

Our mission is to provide consumers with innovative products to increase efficiency and productivity while proving to have less impact on our environment and help our customers do so as well. We wish to prolong our current economic growth and protect our planet in the process. The integrity of our company is based on the quality of our products, our satisfied customers, the integrity and conscientiousness of our employees and our sincerity to innovative development and evolution.

As a result, the company focuses on its target markets and effectively delivers on its value proposition to satisfy its customer’s needs, wants, and demands.

As the company continues to evolve, it still stays true to its attractive qualities that have earned millions of loyal customers around the world. They have a commitment to quality. By only carrying 4000 stocked units in the warehouse, compared to 30,000 at your local super market, it can carefully choose its products. This insightful selection is based on quality, price, brand and features. Therefore, having the ability to offer the ultimate best value to its members.

The organization creates the products that its intended customers want to buy and define and improve the characteristics of products or service that meet its customers ' expectations, not only now but in the future.

It pay specific attention to deals made with the government, establishing a good relation. And also he investment in quality products.

business purpose. All-in-all their promise is to have the best quality in customer service with a

It is a family owned and operated company with an emphasis on offering the best products for the best price for all our customers.

The company valuates whether the all the proposals received from the manufacturers are sustainable and making sure that they are maintaining the quality of the handmade products and items. On an average they have 1.5 million sellers in their marketplace comprising

Their goal is to focus on environment protection and ensure that the right products are placed in challenging markets. Apart from that, they want to boost the profitability and at the same time enhance the flexibility and efficiency of production. Moreover, they aim to increase their customer base and also delivering better satisfaction to the current customers. (para. 3, 4)

Distribution – to make certain they are getting the latest most innovative products to customers quickly

The company aims at ensuring that they are recognized as a leading company in its industry and rise above the noise in the market that is caused by competition.