Sales and Marketing for Financial Institutions

Selling to consumers or other businesses, developing an effective sales strategy is the first step to persuading customers to part with their money. In particular, we need to identify which customers to focus the efforts on, the sales methods that will be use to reach them and how we will price the product or service.

Course Description This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, and the discussion of international marketing issues. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:   University policies: You must be

Wells Fargo is one of the leading companies for sales. As an employee, I’m honored to be asked by the CEO, to recommend actions to promote sales involvement. In the outline, I list six critical topics on what I recommend how Wells Fargo should promote sales involvement. Following the outline, is an explanation of three of the most critical topics that are listed in the outline. Lastly, a propose of a potential course of implementation is stated.

Research Function: The collection, analysis, and distribution of all the information the marketer needs to plan, implement, and control need satisfying marketing activates

Marketing is one of the most important aspects of a business. According to Peter Drucker “There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customers so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available.” (Peter Drucker, Marketing Management, Philip Kotler).

In Don Peppers and Martha Rogers’ concept of marketing, they take the evolving notion of refined marketing to a new level. Their approach involves checks along the sales process to ensure efforts are meeting expectations, and changing swiftly to ensure better success. They also advocate weeding out customers who have less to offer, in order to focus more attention on those who have a higher growth potential. This process does not differ from previous methods, but rather adds to the successes of their predecessors by refining the focus in the short and long term areas; not just focusing attention on the needs of the customer, but letting the customer appreciate that you are doing so. This brings

The overall development of an economy is a major factor that has significant impacts on the development of the economy's financial markets. Since well-functioning financial systems offer good and easily accessible information, they lower the costs of transaction. This in turn enhances resource allocation and strengthens economic growth. The financial services industry consists of various systems such as stock markets and banking systems that enhance growth and help in poverty reduction. However, commercial banks tend to dominate the financial system during low levels of economic development while stock markets become more active and effective during periods of high levels of economic development ("Financial Sector", n.d.). The other important systems in the financial services industry include sound macroeconomic policies, shareholder protection, and good legal systems.

The focus of this topic is the main elements involved in the development and implementation of successful marketing strategies.

The content standards for this course are Marketing Principles and the subject code is 144000. One textbook that can be used for this course is Marketing Essentials written by McGraw-Hill Education. There is a student and teacher edition that was published in 2016, which corresponds with the students’ academic level. It provides a broad overview of the topics covered in marketing while relating the information to real world examples. This course is important and relevant in today's business world because more than half of college graduates end up in sales at some point in their life and this course is the stepping stone for sales. Individuals are constantly buying goods and services, so this class is easily relatable to the students lives and their future

Even though the departments offer different services, they all contribute to the overall goals of the firm. They mainly deal with issues relating to securities trading and selling. The purpose of this report is to provide a comprehensive outlook of the retail and institutional sales department. The central function and responsibility of the department is to provide investment advice, obtain securities orders from individual and institutional or corporate clients and marketing services (Besley & Brigham, 2014). Some of the principal customers include insurance firms, banks, government and private pension plans corporate retirement plans among others (Downes & Goodman, 2003). The operations and processes at the retail wing are focused on individual clients who are interested in buying and selling stocks, mutual funds and bonds. In particular, daily operations in the department entail buying and selling of securities, offering investment advice and the provision of the marketing support for investment brokers. Representatives who work in the department also answer and respond to customer queries through telephones calls and emails from customers and mailing marketing literature and surveys to retail and institutional clients (Lee & Gabriel,

Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation. Other services and management activities such as Operations, Human Resources, Accounting, Law and Legal aspects can be "bought in" or "contracted

Sales and marketing is a love hate relationship within a company. They both are vital to the selling process, but their jobs, while having the same objectives, are extremely different and often causes tension within a company. Marketing is based on research and development for a product in order to focus where it is to be placed in the market, how it is priced and promoted, while it is Sales duty to take the findings from the research and use them to land clients and customers who will by the product, and then work with them to make the product client focused and retain a relationship. The problem arises when Sales doesn’t agree with the Marketer’s findings and Marketers are irritated about Sales lack of execution on a

“Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key

Marketing is a management function which involves creating, communicating and delivering value for an organisation’s customers (Kotler, Brown, Burton, Deans & Armstrong (2010). Although many earlier academics define marketing as merely a process of satisfying customer needs in order to gain profits, more recent developments of the definition include its inherent connection with delivering superior value to customers in order to maintain ongoing relationships (Webster, 1992).

This assignment is about marketing, where I will produce a marketing strategy for a new or existing product. This unit introduces the major principle and functions of marketing; I will look on customer needs, and creating a suitable strategy or marketing mix, which will satisfy customer needs. In this unit I will experience the marketing process from carrying out initial research about a market, investigating the principles of functions of marketing and the way in which it contributes generating income/profit in a business. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.