Salesforce Case Study: Cloud Services Go Mainstream

Enterprises around the world would be wise to heed 50 Cent’s mantra ”Get Rich or Die Tryin’” when considering the implications of not “getting” to the public cloud. We at Cocolevio, an implementation partner of Mooor Insights & Strategy, estimate that over 50% of IT spend will be going to public cloud vendors such as Amazon Web Services or SaaS vendors like Salesforce.com Inc. by 2019. This means there is around a $140B opportunity in this space. The cost savings, reduction in capital spending, speed to market, flexibility and global access derived from public cloud mean those enterprises that effectively use the public cloud are better positioned to “Get Rich” than their competitors who have higher cost structures and less nimble IT platforms. This trend is only set to continue as the business case for moving to public cloud only becomes more compelling, with the traditional arguments against public cloud around security and lack of control diminishing. Vendor lock-in will continue to be a concern but we see many companies willing to sacrifice a bit of lock-in for the many, many benefits of public cloud.

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This case study should have addressed provisions of the Privacy Act of 1974, the provisions of the Freedom of Information Act (FOIA), and what Privacy Impact Assessments (PIA) must describe.

The Belmont Report establishes ethical standards for researchers seeking to involve human subjects (U.S. Department of Health and Human Services, 1979). Among these standards is respect for persons- the right of people to be treated as autonomous agents (U.S. Department of Health and Human Services, 1979). Privacy, anonymity, and confidentiality (PAC) fall under this standard (Farrimond, 2013). In research studies, privacy refers to an expectation that access to participants ' information will be limited to those that have a legitimate right to it (Farrimond, 2013). It is also expected that reasonable steps will be taken to prevent unauthorized access to the information. To expand on privacy, most studies allow anonymity- the removal of names and other identifying information (addresses, job titles, age) to protect the identities of participants (Farrimond, 2013). Anonymity increases the likelihood that potential subjects will agree to participate in a study, as they feel more comfortable disclosing information that may otherwise result in negative consequences (Farrimond, 2013). Confidentiality ensures study participants that their information will not be shared beyond the scope of the study (Farrimond, 2013).

Choice/Consent is a principle that deals with how users are able to manage what information is used by collectors. Options usually are opt-in or opt-out systems. These systems can be designed for the user to allow individuals to decide what collectors have access to, which basically is an all or nothing deal. Problems with Choice/Consent are often hidden to individuals through certain conditions that agreements contain. These agreement usually have a section that say something like a third party may have access to the information you provide under these conditions.

Technology is evolving every day and as technology is growing so are the threats to the loss of confidentiality or privacy of individuals’ personal information which is stored in federal IT systems and databases. This white paper addresses an overview of privacy, the content required in a Privacy Impact Assessments for a federal IT system. In addition, this white paper addresses how the content of Privacy Impact Assessments is or can be used by privacy advocates and members of the public to influence public policy and policy makers. Finally, it discusses best practices and recommendations implemented to improve privacy of personally identifiable information in the context of federal

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I have decided to write a research paper on the importance of protecting personally identifiable information (PII) in Information Technology. PII is a critical, but often overlooked skill requirement for IT professionals. The subject of PII data is of vital importance to me since I work with PII data frequently and must be prepared to handle it correctly and ethically, less risk the violation of privacy law. In addition to satisfying the necessary requirements for a research paper, the intention of this paper are to provide:

Many users are subject of Security and Privacy on the Internet issue. The term "information" now is more used when defining a special product or article of trade which could be bought, sold, exchanged, etc. Often the price of information is higher many times than the cost of the very computers and technologies where it is functioning. Naturally it raises the need of protecting information from unauthorized access, theft, destruction, and other crimes. However, many users do not realize that they risk their security and privacy online.

TRUSTe Incorporated is a privacy certification sales company which monitors, evaluates, and certifies web sites, apps, and cloud systems to safely gather and use customer data to improve their business models. First and foremost, if Dirt Bikes USA became a member of TRUSTe, its suppliers and customer base would feel more secure when inputting sensitive data onto the company’s web site because of its demonstration of its dedication to privacy. According to TRUSTe’s 2014 Consumer Confidence Index, “Customers choose to do business with companies they trust. 92% of consumers are concerned about privacy and 89% avoid doing business with companies they don’t trust.” The TRUSTe seal signifies that a company is in compliance with all governing privacy standards.

Information gathering, through networking, social media, and both on and offline storage have made it easier to collect information about an individual than ever before, with many concerns having arisen over the years about privacy and the ability to protect that privacy. As debates over personally identifiable information continue, one cornerstone remains a constant, ethics. Ethics are defined as “the standard by which human actions can be judged right and wrong (Online, 2012)”, but even that can be debated when discussed within the realm of information technology. Have you ever been to an internet shopping site and “trusted” the secure connection? Essentially, you are entrusting an inanimate system developed by an individual or group

Other privacy concerns consists of information confidentiality or data confidentiality and the connection between gathering and spreading of the data, technology, the community expectation of privacy, and the legal and biased issues surrounding them.