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Business Case Study: Salesoft Inc.

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Salesoft Inc. SaleSoft Inc is faced with making a tough, time constrained and strategic choice to either continue with it’s PROCEED software development or redirect the efforts of the entire company’s workforce to deliver the Trojan Horse (TH) product in time for the sales automation conference. The decision taken will have to be absolutely exclusive and is expected to have a critical impact on the company’s future and indeed it’s very viability. I would recommend the company to 1. Fully redirect all of its efforts to get Trojan Horse (TH) product to market quickly so that they can showcase it at the SA conference. This would be necessitated by the financial situation of Salesoft Inc as analyzed in this document. They can …show more content…

Also on the other hand being more of a CMS products it satisfies more of the customer need and as stated the resources are not available to have both products available. Finally although all the attention and time will be given for TH, and PROCEED will be dropped this is no issue, as HR requires even less resources and effort then PROCEED and the Sunk cost that came into play when manufacturing Proceed will not be taken as a total loss only if drooped as this stage, a more catastrophic outcome might be if the product was continued and didn't meet minimal requirements. SaleSoft Inc.’s Primary Objective “To become a leader in the high end of the Sales Automation software industry” Why SaleSoft should not proceed with launching TH? TH would be targeted at organizations wanting to implement SA solutions in general or who lack awareness about it. Many of these organizations would go ahead with implementing TH and would not want to implement PROCEED. These organizations will also be targeted by giants like Microsoft and Lotus as well as CMS vendors. Competition from such cash rich and experienced companies might force SaleSoft out of the industry. There would be other organizations who would want to further their SA initiative and implement CSAS. SaleSoft will not be able to capture this market as its product PROCEED would not be ready by then and other vendors would be ready to capture the market. We can hence conclude

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