Sam Smith Analysis With Tommy Darker

Guess What! In this article, about “Should Musicians Change Their Tune” Jacob Carter questions if musicians should sell their music on apps. Darrius Johnson describes up-coming artist getting signed by endorsement deal and getting distracted by not focusing on their music. And Stacia Coates states musician being advertise in commercial to promote their music. I argue the use of musician in advertisement because it helps them promote their music, and gain money.

Media is everywhere, it became a part of our life. We are exposed to thousands of ad messages every day and it's hard to imagine how it would feel to live without them constantly surrounding us. Today we see ads in print publications, TV commercials, emails, on different products, massively scattered in sport venues, and it’s even spreading into public spaces. In his documentary, Morgan Spurlock delivered a fascinating satire of the process of placing products into movies and tried to delve into the nature of advertising in our society.

According to Hein, Music is a major influence in marketing today, “ There have been 1,050 references of about 66 different brands in songs ranked in the top 20 through the beginning of October, according to San Francisco- based brand consultancy LucJam”(Hein 346). Keeping up with the techniques of advertisement for marketers will help with the increasing demands of future generations.

In this documentary, PBS uncovers the evolution of marketing. Marketing has moved from targeting large groups, to targeting individuals and smaller segments. With so many messages being transmitted through the media, the line between what is being absorbed and what is not has become blurred. Getting through the clutter is difficult. Every thing is done to break through the clutter. Therefore, marketers need to market to only those who really want to hear the message, and to get those people that hear that message, to have an emotional response to it.

Tim Shaw is a sculptor who created a sculpture of a man in fire. This sculpture is called Erebus; it took him 7 years to finish this piece. This sculpture especially caught my attention as it is seen as a very strong and powerful sculpture. I have decided to draw this this sculpture because it could relate to my theme Decay. In my perspective by looking at this sculpture of a burning man could show that this man is at his last stage of life where he is about to die. This sculpture has a lot of meaning behind it…

The team will be contact bus companies, and will also be responsible for advertising on buildings, and on public benches. They will also work to create both online exclusive advertisements, and advertisements that will appear on TV. YouTube will work closely with TV Network ABC to attract new viewers; this partnership will also be extended, ABC’s shows will be advertised on the video giant. The marketing team will work with all other teams to market the site to new audiences.

In today’s market of technology and visual stimulation it becomes more and more important for advertising campaigns to stand out and be innovative, and it is this idea that drove one Canadian beer company to do something that had never been done before. In light of waning interest, Kokanee, owned by the Labatt Brewing Company, enlisted the help of Toronto based Grip advertising agency to (with its entire yearly marketing budget) create something really big for there next campaign. Grip’s innovative response to this challenge was to do something completely new and create an ad in the form of a full-length feature film, which they would call: “The Movie Out Here”

Social media is a technology that is utilized by almost every in not only America, but all over the world. It has changed the way we lead our lives, the way we communicate, and the way information is distributed. Additionally, this technology has had a prominent influence on individuals’ opinions and how they perceive the world around them. The presence and accessibility of social media has revolutionized many industries, and the music industry is no exception. Social media is reshaping the way we consume and interact with music has changed over the years as social media technologies have evolved. Furthermore, social media has gone on to changing the way music is produced and publicized. Music lovers are not the only ones to avidly depend on social media, but the dependence is present from the sides of music creators, producers, and marketers as well.

Figure 3 Flow chart showing the change in the way music is distributed with the entrance of new actors such as streaming services (Oestricher & Kuzma, 2009)

Building upon existing work regarding interactive online content creation, this article examines local-level music production and distribution to demonstrate how musicians cultivate audiences through social capital that is exchanged both on- and off-line. More importantly, it examines how they do this digitally to build an

With the influence of online websites and social media, marketers are able to endorse their creation

Creating music advertisements that will promote a singer's career is awesome, especially if they are just starting out as a new artist. "Others have embraced the idea of streaming music, claiming that it offers smaller artist's a chance for their music to get heard by a wider audience (carter)." Pushing an album on people's phones is not appropriate defiantly if they are not interested in it,

Specifically, Rad Summer uses social interactions online to promote its artists. While the music industry used to be more centered on traditional means of distribution and promotion, it has now shifted to more modern practices because of new emerging technologies. The company will participate in more traditional acts still such as handing out newsletters, sending songs to dj’s and other influential people, and trying to get their artists on local radio stations. However, the label has also advanced to more technological friendly methods such as creating music videos, posting on their website, and they’ll hold listening parties and release shows for local media to get a first glimpse at the artists. Rad Summer has embraced the tension between outdated methods of sharing its music and newer online practices by using them both as tactics in attracting more people to listen to the label’s music. Taking it a step further, once an artist’s album is released, Rad Summer will also put together a remix album to create more buzz, such as they did with Sirius Black. The label does everything it can to promote their artists in the best way possible, and strives to reach out to as many old and new fans that it can (Jackson, Action).

The following discussion will aim to answer the question of how authentic the images of artists are within the music industry. The question stemmed from research about identity work, in particular within the creative industries. Artists are faced with a lot of identity struggles and tensions which a lot of creative people encounter as well. The main prevailing issue or tension creative people constantly encounter that is unresolved is creativity versus commerce. This idea describes the way in which the process of creativity is being overshadowed and ignored. Art for art’s sake is no longer ax powerful term as it once was as the capital gain of creativity has taken over. A great example of this happening is related to music artists. Most if not all music artists within the industry are exploited and taken advantage of by recording companies due to contracts. The company owns almost every aspect about an artist including their image when under some type of recording contract. This means the artists image may be in fact be inauthentic and this in turn is the main point of research for this discussion. Points about the tensions artists face and if these tensions ever get resolved will also be raised throughout the discussion as well.

The internet is an important tool for these singers to reach out to his or her fans. Websites such as Facebook and Twitter have been used as a way to do so. The internet has been used as a haven for illegal activities as well, one of them is piracy. When one mentions the internet, the first matter that comes to mind is piracy. The number of cases of online piracy has skyrocketed in the last few years. Websites such as The Pirate Bay and Mininova have been instrumental in this uprising of universal outcry for changes in copyright laws. Of all the types of media, books and music have been two of the most pirated. Full music albums are available to download for free on websites and eBooks have been pirated in large quantities. This movement of online piracy has influenced the population. Buying music is unheard of and ridiculed, while books are now downloaded more than they are bought in stores. This trend of electronic downloading instead of the old fashioned buying from a store has influenced our society immensely. Not only does it make books and music more affordable, it also makes it much more convenient for users, as they can gain access to full albums of music and books from the comfort of their homes. However, this trend of piracy also has its downside. Lesser known artists and authors whom need the sales from their books and music to make a living are now unable to because their works are publicly available for free on the internet.