Sample Business Memo Essay

Decent Essays
March 18, 2010

TO: Jeff Zalla, Diatom Ventures


RE: Increasing deal flow through low-cost, high-impact activities

All private equity firms have money to invest – what makes a private equity firm unique is the investors, through their guidance, expertise, and commitment. However, in order to turn these skills into a competitive advantage, it is necessary that, 1) you have a clear and consistent message, and 2) that the message is heard. This memo offers recommendations to increase the credibility and visibility of your firm, increasing deal flow through low-cost, high-impact activities.

1. Judging a book by its cover: the importance of website design

Because people will so often judge a company by
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In order to demonstrate that you are serious about social responsibility it is important to fully communicate your values using very specific language and examples.

About Us
In your “About Us” section of the website, I suggest you transition from statements to a story. is a great example of an organization successfully communicating not only what they believe, but also why they believe it – in separate sections they describe, “the challenge, why charity alone isn’t the answer, why the marketplace alone isn’t the answer,” and finally “changing the development paradigm.” The reader is able to follow a clear, linear explanation of why Acumen Fund believes in social enterprise to address global poverty, making their purpose credible. Diatom must sell the idea of social responsibility as an economically viable business strategy. Adding a case study would help make the section more compelling. For instance, Chiquita, through radical transparency, among other things, was able to revive their brand and improve its finances, making it a relevant and compelling example.

Investment Criteria
Just as the GRI index helped define and legitimize Corporate Responsibility reporting, so standards and guidelines would help strengthen your credibility as CSR-minded investors. Expanding the criteria from a socially responsible purpose to socially responsible and measureable practices would show dedication. Do you have pollution limits or salary
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