Sample Business Plan of Coffee Shop

13076 WordsMar 23, 201153 Pages
Source: www.bplans.com Following is a sample business plan of a coffee retail chain. Although Mekong Capital is not demanding a similar standard, qualified business plans are expected to cover most aspects of the sample. More samples and information are available on Bplans website (www.bplans.com). Page 1 of 34. Source: www.bplans.com TABLE OF CONTENT 1.0 Executive Summary ......................................................................................................... 3 1.1 Objectives ............................................................................................................ 4 1.2 Mission .................................................................................................................…show more content…
16 5.4.3 Promotion Strategy ................................................................................. 16 5.4.4 Distribution Strategy ............................................................................... 16 5.4.5 Marketing Programs ................................................................................ 16 5.5 Sales Strategy..................................................................................................... 17 5.5.1 Sales Forecast ........................................................................................ 17 5.5.2 Sales Programs....................................................................................... 20 5.6 Strategic Alliances ............................................................................................... 20 5.7 Milestones .......................................................................................................... 20 6.0 Management Summary .................................................................................................. 22 6.1 Organizational Structure ....................................................................................... 22 6.2 Responsibilities.................................................................................................... 22 6.3 Management Team Gaps
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