Sample Feasibility Study

3307 Words Jun 17th, 2013 14 Pages
EXECUTIVE SUMMARY

INTRODUCTION
Project Brief
The objective of this document is to provide information regarding investment opportunity for setting-up a Tarpaulin and T-shirt printing, with focus on product differentiation i.e., providing some unique services (Heat Press and Large Format tarpaulin printing) which are not offered by the existing tarpaulin and t-shirt printing in the area. The business can be established in any of the major cities/municipalities of the country such as in the town of Libungan.

This feasibility study is conducted to, determine the marketability, feasibility, and profitability of Tarpaulin and t-shirt printing business in Libungan, Cotabato. Another, this feasibility study also aims to determine and develop an
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Our respondents were consisting of possible users/buyers considered as target customers of product and services of tarpaulin and t-shirt printing such as offices, schools, business establishments, students, Business individual/professionals, and residences that we consider as our primary customers/market. The allocation of this is shown on table 1.1 Allocation of 200 Respondents.

Table 1.1 Allocations of 200 Respondents Users/Buyers | Population Allocation | PERCENTAGE | Offices/ Schools | 10 | 5% | Business establishments | 95 | 47.7% | Students | 20 | 10% | Business people/professionals | 30 | 15% | Residences | 45 | 22.5% | TOTAL | 200 | 100% |

After allocating the 200 target respondents and computing there the percentile value on the total community, our second step, we allocate this percentile value in the actual population (based on the gathered data in the Municipal Planning and Development Coordinator of Libungan) to determine the number of individual/community that represented by this 200 target respondents in the survey.
Table 1.2 Representations of 200 Respondents to Actual Population Users/Buyers | Actual Population | PERCENTAGE | Number of Individual/Community Represented | Offices/ Schools | 31 | 5% | 2 | Business establishments | 171 | 47.7% | 82 | Students | 11,304 | 10% | 1,130 | Business people/professionals | 20,940 | 15% | 3,141 | Residences |

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