Sample Letter Btec Level 4 Hnc Business

10004 Words41 Pages
ASSIGNMENT COVER SHEET

Name: Stacey Dwyer

Address:

26 Cleeves Close, Warrington, Cheshire

Post code / Zip: WA1 2JH

Telephone No: 07432111670

Email Address: Stacey.dwyer@drschaer.com

Date: 01.06.2015

Course Name: Edexcel BTEC Level 4 HNC Business

Tutor Name: Mark Connelly

Assignment Name: Unit 4 Marketing

PLEASE NOTE: YOU SHOULD INCLUDE THIS INFORMATION with EVERY ASSIGNMENT.

Brighton School of Business and Management Limited

Edexcel BTEC Level 4 HNC Business

Unit 4: Marketing

Student Number: 7068HNCB

Introduction
In this modern society, marketers have a desire to build a customer driven marketing strategy, in a view to creating lasting customer relationships, to do this they can use one of the five marketing management philosophies which consist of production, product, selling, marketing and societal, and finally marketing concept. The suitableness of these philosophies depends on the nature of the business and its target market. This report will discuss each of these philosophies for a particular product, with comparisons.
One of the most important concepts of marketing is the marketing mix. The marketing mix must be delivered in the right way to the right people at the right time, it is important that all elements are given equal and balanced importance and managed. The marketing mix is considered as the blend and batter of the ingredients which determines the appreciation by the consumers.
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