Sample Marketing Plan

7635 Words May 10th, 2010 31 Pages
Plan Outline * 1.0 Executive Summary * 2.0 Situation Analysis * 3.0 Marketing Strategy * 4.0 Marketing Mix * Pricing * Promotion * Advertising * Public Relations * Direct Marketing * Web Plan * Website Goals * Website Marketing Strategy * Development Requirements * Website Milestones * Implementation Schedule * Milestones * Funding Plan * Funding Strategy * Funding Process * Funding Account Plan * Funding Pipeline * 5.0 Financials * 6.0 Controls

Executive Summary

1.0 Executive Summary
All4Sports is a tax-exempt not-for-profit organization that provides the
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All4Sports offers young people the opportunity to participate in a variety of team sports throughout the calendar year. Beginning in kindergarten, these experiences provide a source of recreation and simultaneously improve athletic skills, health and fitness as they offer experiences in teamwork, sportsmanship, fair play, cooperation and leadership. Increased self confidence is just one of the many intangible benefits this program offers.

Market Analysis Market Analysis | | | 2006 | 2007 | 2008 | 2009 | 2010 | | Potential Customers | Growth | | | | | | CAGR | Public School Students | 6% | 1,947 | 2,064 | 2,188 | 2,319 | 2,458 | 6.00% | Private School Students | 9% | 388 | 423 | 461 | 502 | 547 | 8.97% | Home School Students | 17% | 107 | 125 | 146 | 171 | 200 | 16.93% | Total | 7.03% | 2,442 | 2,612 | 2,795 | 2,992 | 3,205 | 7.03% |

Market Analysis (Pie)

2.2.1 Market Demographics
Market Geographics - All4Sports serves the Jackson County area with a total population in excess of 170,000 people. With a majority of participants from Medford, the program also has participation from surrounding communities, including Central Point, Jacksonville, White City, and Ashland.
Market Demographics - An estimated 45% of households in this area contain children under the age of 18. Each of these households averages 2.1 children. Therefore, an

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