Sample Message Essay

Establishing online brand recognition is as important as providing good service. Any product purchase involves a certain level of risk (Murphy and Enis 1986). Online purchase is even more so when e-tailers can potentially be fly-by-night opportunists, misuse customer information, or violate customer privacy. Therefore, many e-tailers try to differentiate themselves by building a strong brand recognition and customer loyalty through advertising. For example, Amazon.com is one of the most well known brands in the e-tailing industry. According to van Gelder (2003), brand recognition is far more than mere brand awareness. Brand

The new advances in technology allow businesses to reach different customer bases. This includes buying and selling products over the Internet. The online shopping process is considered e-commerce. E-commerce is made up of different behaviors but for the purpose of this discussion the three discussed are consumer-to-consumer (C2C), business-to-business (B2B), and consumer-to-business (C2B). The different behaviors have different mediums to reach their targeted audience. The message for each behavior persuades a particular audience to purchase a product using that particular medium. Consumers and businesses look to the web for cost-effective ways to sell and buy products.

• It’s important for customer to easily utilize and interact with the retail system online. !

The definition of E-Commerce or E-Tailing is replacing the traditional relationship of buying and selling in person or the phone with the use of the Internet, Smart Phones and networking. The more people that use the Internet regularly, the more Internet commerce increases. This causes a continual loop of improvements and innovations of which businesses must be aware. Most economists see e-commerce as a market segment that leads to intensive price competition and consumers armed with greater knowledge. E-commerce has changed business models globally, and allows customers to engage in the process of shopping either online or to a destination. Brick and mortar stores do have a conundrum do you want traffic into the store, or do you want the sale based on ease of shopping and/or convenience? (Eisingerich).

( Searchcio.com, 2011 ). It is important to identify and understand some behaviors inherent to e-tailing so that we can learn how to properly

This study is encompassed around the E-commerce sector in the business field. E-commerce is the buying and selling of goods on the Internet. Through this channel, we have various different types of transactions but the one that is dealt with in this study is retailing otherwise known as e-tailing.

Zen and the Art of Motorcycle Maintenance is not specifically about orthodox Zen Buddhist practice nor does if specifically teaches how to repair a motorcycle. It does, however, dig into the inner structure of the thought process to form a foundation to support any form of logic. This is accomplished by means of a trek through the author’s mind as he recounts his past in attempt to rediscover who he once was. As the author comes to term with his duality, the reader is conditioned to understand the author’s philosophical ideas, which are the underlying beams of his value system.

The trend toward shopping using the Internet is growing faster than expected (Cramer, 2014). Since Internet has become popular medium for people to shop, more companies then launched online shopping platform. With this new platform, they were able to do sales directly to their customer.

Therefore, detailed product information and improved service attracts more and more people changed their consumer behavior from the traditional mode to more rely on the internet shopping. On the other hand, more companies have realized

"Way cool" Web sites and measures of "hits" and "eyeballs" are clearly driving revenue in the dot-com world. To date, these metrics have provided the basis for the extraordinary market valuation of the new generation of Web retailers. In the near term, most "e-tailers" must focus on surviving the incubator phase of the Internet retail industry by gaining enough market shares to become a sustainable player. "Efficiency and productivity lie in our future," Amazon.com Inc. 's president, Joe Galli, has said.

Now web based shopping and stores have the capability to reach more consumers and entail lower startup costs (Lang, 2016). However, one of the major drawbacks on online retail is drawing in customer awareness about your business. As, online businesses involves investing in vast amounts of innovative ways in which to market your services, products, and actual website or you will lack being nonexistent to consumers because they have no real active way of knowing about you. Marketing is a highly important aspect of online retail as it vitally important to build awareness and enticement to your business as well as build customer loyalty. Moreover, marketing in its traditional capacity of manufacturer to wholesaler, to retailer still is alive and well today, however customer demands for lower costs and ease of convenience have placed an added amount of pressure on all marketing channel intervenor to account for their existence (Ferrell & Hartline, 2014). Additionally, other forms of distribution have emerged more opportunities for more direct distribution such as catalog and direct marketing, direct selling, home shopping networks, vending, and direct response advertising (Ferrell & Hartline, 2014, p. 178).

Throughout the years there have been different ways that humans communicate with each other whether it be from talking, body language, or sign language. But how does this communication affect us as human beings? There are many different types of communication such as Interpersonal Communications, Intrapersonal Communications, and Cross-Cultural Communications. Finding out how people communicate with each other is a key factor in our lives and we need to be able to understand how we can communicate better with ourselves and each other especially when it comes to communicating with people with cultures unlike ours.

Abstract. The Internet is permeating all aspects of our lives. This includes business and organizational endeavors as well as our personal lives. Businesses have become to depend on the Internet for their supply chain, advertising, and sales. E-commerce has experienced a tremendous growth in the last decade. Organizations are looking for new ways to leverage the Internet for business growth. Web Services is a growing technology in the Information Systems field. Data Management is also an ever-increasing endeavor for many organizations. The need for information is

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

Q.1: What are the advantages and disadvantages to Kraft Foods (Cadbury) of producing new lower-calorie versions of their existing chocolate bars?