Sample Persuasive Message

1116 WordsOct 1, 20115 Pages
Sample Persuasive Message Rodolfo G. Garcia Jr. COMM/470 August 22, 2011 Margarette Chavez Sample Persuasive Message E-tailing, short for electronic retailing is the sale of retail merchandise over the internet. There are many factors that beckon different behaviors in e-tailing ( Searchcio.com, 2011 ). It is the new wave of the world today. As technology steers our habits toward electronic commerce, it affects different behavioral aspects for both e-tailers and their customers. E-commerce, short for electronic commerce, is the buying and selling of goods and services on the internet ( Searchcio.com, 2011 ). It is important to identify and understand some behaviors inherent to e-tailing so that we can learn how to properly…show more content…
Relationship building builds loyalty. Knowing their preferences in different areas, and allowing them to communicate through message boards or other means within the created community can further enhance the relationship. In this case, the website is the medium of choice. Trust Another behavior inherent to e-tailing is really a sub product of loyalty. It is trust. This is built by consistently maintaining customer satisfaction. This can be accomplished in several ways. Consistent delivery of goods and services, and ensuring the order is complete and correct is a huge step in building trust ( Turban,E., et al., 2008 ). Keeping promises, and making it easy for customers to conduct all business including ease of returning an item, replacing defective products in a timely manner, or issuing refunds in a simple and timely manner can go a long way in building trust ( Turban,E., et al., 2008 ). Mediums for this trait are several. It could be via computer using instant messaging. Another medium used to communicate for this behavior is through the phone. Exhibiting customer service in assisting a customer is a must to establish trust. Also some sort of efficient parcel service for exchange of items is very important to the trust process, as it is a means of conveyance for efficient delivery of physical goods. Sample Message As a financial services giant, USAA is committed to
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