Sample Research Proposal on Methodology

1010 WordsNov 19, 20105 Pages
Sample Research Proposal on Methodology Research Design The study intends to investigate the perception of Hong Kong Shoppers regarding the service and product satisfaction. Thus, this study will determine the complaint behavior of Hong Kong shoppers. For this study, primary research and secondary research will be used. Moreover, the descriptive research method will be utilized. In this method, it is possible that the study would be cheap and quick. It could also suggest unanticipated hypotheses. Nonetheless, it would be very hard to rule out alternative explanations and especially infer causations. Thus, this study will use the descriptive approach. This descriptive type of research utilizes observations in the study. To illustrate…show more content…
Measurement First, the respondents shall fill out a self-administered questionnaire. Ideally, the respondents will grade each statement in the survey-questionnaire using a Likert scale (Barnett, V. 1991), with a five-response scale wherein respondents will be given five response choices. The equivalent weights for the answers will be: Range Interpretation 4.50 – 5.00 Strongly Agree 3.50 – 4.49 Agree 2.50 – 3.49 Uncertain 1.50 – 2.49 Disagree 0.00 – 1.49 Strongly Disagree The researcher opted to use the questionnaire as a tool since it is easy to construct having the rules and principles of construction are easy to follow. Moreover, copies of the questionnaire could reach a considerable number of respondents either by mail or by personal distribution. Generally, responses to a questionnaire are objectified and standardized and these make tabulation easy. But more importantly, the respondents' replies are of their own free will because there is no interviewer to influence them. This is one way to avoid biases, particularly the interviewers' bias. The researcher will
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