Sample Resume : International Marketing Essay

1. Should he pay the “commission” and, if so, to whom? Explain your reasoning. If he pays, how should he handle the situation with the sales manager and the vice president of sales? In your answer, include a discussion of the arguments in favor of paying and the arguments in favor of not paying.

Pricing is one of the most important elements of the marketing mix for the MARC. It is the only one of the components that generates revenue, while promotion, place, and product generate cost. Producing, designing, distributing, and promoting products come with expenses.

Pricing is important when marketing a product. The determining factor for the pricing is the material, time to make, amount spent on marketing and promotion of the product. The goal in providing such a product that is moderately

Pricing is a pertinent issue in procurement and acquisition in organizations. Consumers buying the commodities of an entity should get clarity on pricing related issues. There is uncertainty in Pro

Pricing is the most important aspect of the marketing mix. Price is the only element of the marketing mix, which produces a turnover for the organization. Pricing plays a crucial role in the product consumption. Pricing products too high or low results in loss of sales for the company. The pricing of each organization based on its corporative objective.

As an extremely important decision for a company, pricing is the only element of the marketing mix that generates revenue. The positioning of a product in the market is dependent on its pricing since customers tend to greatly resist attempts to change price once it has been set up. As compared to other elements in the marketing mix, price is the variable with which a competitive response can be quickly implemented. On the contrary, distribution basically involves the process of getting the product from the manufacturer to the intended consumer.

2. How would leveraging capabilities with respect to the Indonesian market differ between an Australian/New Zealand producer of computer software and an Australian/New Zealand manufacturer of automotive parts?

Today’s highly competitive business world forces companies to create different tactics and relatively rely on multiple pricing strategies to conduct business.

The strategy for setting a product’s price often has to be changed when the product is part of a product mix. In this case, the firm looks for a set of prices that maximizes its profits on the total product mix. Pricing is difficult because the various products have related demand and costs and face different degrees of competition.

Marketing will require courage to take risks as well. This can be seen in selecting the pricing objective for a product or service. Kotler and Keller state that whatever the specific pricing objective, businesses that use price as a strategic tool will profit more than those who simply let costs or the market determine their pricing. However, they acknowledge that risks exist also in selecting pricing objectives. They point out that maximum market skimming objective can be fatal if a competitor decides to price lower. (Kotler & Keller p. 390)

Price interacts with all other elements of the marketing mix to determine the effectiveness of each and of the whole. The objectives that guide pricing strategy should be a subset of the objectives that guide overall marketing strategy. Thus, it is probably wrong to view price as an independent element of marketing strategy or to assert that price, by itself, is a central element in the marketing mix.” (Webster, 1979)

The process in which organizations determine what they will obtain in exchange for their products is called pricing. Some significant factors for pricing include Market conditions, competition, market place, cost of production and product quality.

Iyogiwasco founded by Vishal Dhar and UdayChallu in 2007. Iyogi have more than 6000 technology staff on its global delivery platform imantra. Sequoia capital ( U.S.A ) , Draper Fisher Jurvetson ( U.S.A ) , Canaan Partners ( U.S.A ), SAP Ventures , SVB Indian Capital Partners are the venture capital firm that have invested in the company . In 2009 they appointed its founder, Larry Gordon, as President Global Channel Sales.

Price, which is one of the most important elements of the marketing mix, can be difficult to get right. Pricing too high, or low, can negatively impact on customer satisfaction and revenue. Adopting a pricing strategy is necessary to achieve desired sales objectives (Chan & Wong 2005).

Pricing- The price of the Product is actually the money which a consumer pays in order to enjoy it. Price is a necessary element of the marketing mix because it determines the company’s profits as well as its life cycle. Amazon adjusted the price of the product which has huge effects on the total marketing strategy, along with this; it also has big impact in sales as well as in demand of the product (Dominici, 2009). This region is actually quite tough region for the company. Because, if the firm is new to the market and yet not create any goodwill for themselves in the market then, is it doubtful that their target market may be willing to contribute huge amount. Pricing helps to frame the views of company’s product in the customer’s perception (Dominici, 2009). Amazon always remembers that a lower amount actually means an inferior product in the customer’s opinion because they compare the product to its competitors. Moreover, the experience as well as the name of the brand also matters into the final amount offering.