Sample Resume : Size And Workload Essay

A person with the right personality and attitude can influence other 's, and I feel I 'm a great example of that. My personal ambition to reach new heights has also motivated me to apply for the staff position on Skyblocky.​

Your Brand can either open doors for you filled with opportunities or closed doors for you leaving without opportunities.

Since I only met with Jim and his wife the one time to complete an intake assessment, I was nervous about whether I could utilize Solution Focused Brief Therapy (SFBT). Before the session, I reflected upon SFBT precepts and the fact that SFBT is meant to be a brief therapy, which can encompass one session. Reviewing Kim (2014), I found four components which can be featured during a first interview: the miracle question, scaling questions, taking a break, and compliments (pg. 2). I intentionally imagined how I could implement SFBT into an intake assessment so that I could listen during my interview, instead of trying to remember what SFBT concepts to employ. By reviewing course information and thinking about how to apply SFBT in my practice, I hoped to minimize my own fears and concerns about SFBT and provide myself confidence for assisting my client in finding their own goal.

Brand competitors and the diversity of choice that is available to consumers, puts brands under pressure to offer high quality products and service, excellent value and a wide availability (Clifton et al., 2009). Brands must differentiate themselves from the competition and create an unforgettable impression.

I possess a range of skills including effective problems solving skills, care for others, patience and an excellent ability to use my initiative. I am a competent communicator, and I am able to effectively communicate and connect with people of all ages. I exhibit a genuine interest in people and their ideas, and occupy a sense of compassion and care towards those that I meet. I am a good listener, and I take the time to understand others and their needs. I work well within a team environment, however, I am also able to work efficiently as an individual. I am a very organised person, and I take great pride in my planning and self-management abilities. I am an exceptionally efficient worker, with great time management habits to ensure that I

An innovative and high-end achiever with over 12 years market experience within performance driven environments. Expert in constructing high impact sales strategies to penetrate emerging and saturated markets. Versatile to multiple industries having worked across IT&T through to Supply, Logistics and Health. Strong communication skills, presenting confidently at Director and C-Level of large business enterprises. Able to protect and grow large business accounts at a regional and national levels. Recognised as a highly effective leader and mentor of teams and channel partners.

This strength is critical if Tennant chooses to venture into other emerging markets or further expand their product line. Tennant has already established a strong name for them within the industry and has experienced success adapting to different market situations in the past, this should make it easier for them to succeed in with new products and in other markets. Tennant’s focus was rare as they chose to deliver a sustainable value to their customers without compromising on price or performance. This strength is not imitable with new companies as it something that is built over time although many existing companies have built the same brand strength with their products. This strength has proved to be a sustainable competitive advantage for Tennant. They have exploited this strength and achieved organization.

This gain value and addresses a key decisive achievement factor in the industry (Grant,2010). As position is important to offer convenience and a deep assortment, An extra unique intangible resource would be their brand representation and customer loyalty, this is vital since it can attract or attract consumers and it could be necessary to build the brand image .

According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.

Its ability to have created a global brand these products is a valuable asset and a sustained competitive advantage

First of all, a strong brand can be seen as the condition for organisations to expand products, offer more service, and introduce new products (Chernatony and McDonald, 2003). Secondly, a strong brand can lead to growth marketing communication effectiveness (Keller, 2009). ‘To build a strong brand, the right knowledge structures must exist in the minds of actual or prospective customers so that they respond positively to marketing activities and programs in these different ways.’(Keller, 2003, p. 140) Furthermore, Kay (2005) asserted that the strong brand can be seen as a resource of management, which make brand extension easier and useful to build distribution network. Companies are not treated by the intermediaries (Chernatony and McDonald, 2003). Moreover, companies are comparatively easier to change price if they have strong brands. As Henderson, et al (2003) said, a strong brand can allow for premium pricing even still remain loyalty customers, which help companies to survive in the intensive competitive market.

Only one firm in any sector or industry can have this advantage (Porter, 1985). The alternate source of competitive advantage is differentiation, this is where the firm "provides something unique that is valuable to buyers beyond simply offering a low price” (Porter, 1985; p120). The firm needs to show that it is different in some way, this may be a product or service characteristics, or may be an intangible aspect such as a firm image or brand (Porter, 1985). The brand is a useful tool that can support the differentiation, by creating the image or association that the consumers will link with the differentiation (Kotler and Keller, 2008). There are many examples; from premium quality brand such as Cartier, to high tech firms such as Apple and mass market brands such as Coca-Cola, in each case the brand has been developed to be associated with specific values and characteristics that help to identify the firm and why it is different (Kotler and Keller, 2008).

A resume a short, simple document that highlights an individual's experience, qualifications, skills education and certifications in hopes of finding a job and is usually limited to one, maybe two pages. (WiseGEEK, n.d.) Some employers ask for a resume, other employers ask for what is called a Curriculum Vitae, often shorted to CV. Some employers use the term interchangeably. The CV includes all life accomplishments, in chronological order regardless of the relevance to the job duties. In the academic community, a CVs is the most common and can ran several pages long and is often requested for graduate and professional schools like PHD programs. (Simpson, n.d.)

Michael et Augustin has to depend on the quality of their product in order to get in to the market. Among the bigger players in the market, there’s less differentiation, but since the large players have much more resources comparatively, this situation creates a high entrance barrier for the company. In A Better Way to Map Brand Strategy (2015), Niraj Dawar and Charan K. Bagga talk about the centrality-distinctiveness map (Figure 1). Centrality is the recognition and strength of the brand, whereas distinctiveness is the premium qualities of the brands that are resembled upon the customers. There are four different types of brands according to the article, and they are presented in Figure 1 in a 2x2 matrix: unconventional, aspirational, peripheral, mainstream. For Michael et Augustin, centrality is a long shot target due to the established market. However, distinctiveness can be achievable. Therefore, the company has to pursue a strategy to create an unconventional brand, and then transition into the aspirational part.

The purpose of this report is to use a variety of research techniques aimed at understanding the role that knowledge and group influences have on a consumer’s decision-making process. Additionally, the report will advise a range of recommendations that an inert brand can adopt to guarantee its inclusion in the consumer’s consideration set of brands.