Thursday, 4th November 2010 ASSIGNMENT
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Marketing Plan
BSBMKG514A Implement and Monitor Marketing activities
BSBMKG507B Interpret market trends and Developments
Compiled & Produced By
Bernadette Moawad, Marcus Hardy and Joel Dobbie.
Contents Page
1 Executive summary page 3
2 Situation analysis page 4 3.1 Market summary page 4-5 3.2 Swot Analysis page 5 3.3 Strategies page 6 3.4 Tactics page 7-8
3 Marketing Strategies page 9 4.5 Mission page 9 4.6 Marketing Objectives page 9
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3.2 SWOT ANALYSIS | POSITIVES | NEGATIVES | INTERNAL | Strengths * Good Return on investment * Have Great pricing strategies * Are constantly competing for the highest market share. * Just Built a factory in Soreno * Have the best quality and the newest model all the time * Highest Profit margin | Weaknesses * Not a Good enough return on investment * Not constantly the market leaders * Not having the highest improvement percentage * Losing Staff | EXTERNAL | Opportunities * To be the market leaders (no apparent market leader) * To have the highest market share * To make the most money in our factory as opposed to Company 2. * Technological advances * Training * Research and development | Threats * Company 2 have a factory * Company 2 are at rivalry with us for market share * Losing Staff * Other companies having a newer model then us! * Pricing Strategies * Promotion strategies |
TROUBLE GROUP
CEO: Bernadette Moawad
ACCOUNTS: Raph
PRODUCTION: Joel Dobie
INVESTMENT: Marcus Hardy
2.3 Strategies
Our 4 prime strategies relate directly to maintaining our status as a market leader and driving force for relative pricing and sales force management and application. Burst of rapid expansion (factories) will be executed in key points at year 5 & 6 so that infrastructure is in place to saturate the market place. Building in Sereno should be considered first follow by areas 1 & 2 respectively.
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3) Vacation Goers: This segment includes retired couples who love to travel. They want to look back on their great memories of traveling around the world. They have more free time than the other segments, so they can devote more time to putting together their scrapbooks. This segment 's age is between 50 and 70. Their income range is $50,000 and over.
Threats: Legal threats from current employees subject layoff. Possible customer revolt if competitor unable to make up for our departure from whistle market. Increased regulatory scrutiny possible based on new product. Intractable board of directors.
Strategic Issue: Throughout the case, it becomes clear that competition may be hindering your product from leading the market. A limited amount of compact company resources and the constant technological advancements may prevent the company from performing to the best of its capabilities. In order to address this issue, we recommend that you investigate our recommendations to increase market share by implementing the strategies that will be discussed in this memorandum.
The second possible response taken by the incumbents is creating a new market by corporate venturing. It means using a start-up to create their own disruptive technology from a separate organization. The start-up would obtain a lower profit margin than the
Compare to our major competitors like ADI (leading supplier in industry), we are still very young. In such an industry that many similar companies offering similar products and use comparable tech, unique geographical advantage no longer matter in competition. What’s left for us is to execute the business with maximum efficiency and effectiveness and to make the smartest decisions possible.
Canterbury renovation is a chain of homeward store in city that specializes in bathroom fittings, bedroom fittings, mirrors and decorative items. The organization is considered to be the provider of efficient and cleanly designed products that have had a large impact on the way homemakers shop, and received such recognition that the store was made into a chain in order to fulfill the needs of a larger consumer market. Canterbury renovation offers bathroom fittings, mirrors, bedroom fitting and decorative items to its customers. The analysis of each of the aspect of the company overview is provided under the following heads.
In 1962, the birth of regional discount stores occurred, including Wal-Mart, which grew to be one of the world’s most successful retailers
Weaknesses: Negative Image, low credibility, poor management decision, to big of a organization to make noticeable mistakes
There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.
All4Sports offers young people the opportunity to participate in a variety of team sports throughout the calendar year. Beginning in kindergarten, these experiences provide a source of recreation and simultaneously improve athletic skills, health and fitness as they offer experiences in teamwork, sportsmanship, fair play, cooperation and leadership. Increased self confidence is just one of the many intangible benefits this program offers.
* Unable to deliver product in reasonable amount time based on quantity sold. (Larger orders may take longer)
Star Software, Inc., is a small, family-owned corporation in the first year of a transition
The purpose of this marketing plan is to analysis and identify the market plan of “We love Foreigner” which will be created by Translation call centre and information for tourism Service (TCCT) company. This service is an innovative and TCCT is the only one provider of this service in Australian Market. This call centre provides the service in six significance languages namely Japanese, Korean China, Spanish, Portuguese and France, called service language.
The competitors can try to make a distinctive product or release the improved version of the firm’s product.
1. Security. Theft of smartphones is on the rise, in part because today’s handsets are more expensive