Samsung 3d Tv Marketing Report

2.How would you segment the Chinese TV market in terms of product, customers, and competition?The Chinese color television market is divided into two main segments, "low-end" television consumers and "high-end" television consumers. Each market segment is characterized by its own distinct customers, products, and competition.

Samsung has some similar advertising strategies to many of the other top competitors in the tablet industry. They try to be a company that offers innovative technology and great design. They want to be the innovators and differentiators. Their tablet have options to use Wi-fi or 4G, sizes that range from 7” to 12.2” and their average, more advertised, sizes being 8” and 9.7”, prices that range from under $200 to $600, storage 16GB to 64GB, processor of 1.2 Ghz to 2.3 Ghz, memory options of 1GB to 3GB, and colors in black, white, and gold. Many of these qualities and options are offered by the other competitors in this industry. These types of things have almost become a basic component to have with the technology, and no longer is it seen as innovative. Some of Samsung’s other components that their tablets have that keep them near the top of the competitors is their ability to have their tablets connect to their other

As we know that the challenge is moving beyond home markets. Few years ago, some people would analyze that Samsung transfer itself at very low cost. Samsung has western business it has Japanese system, which is combined with low- cost process and high quality, also high margin on the branded products. There is a two sets of business practices, as an organization is focused on the continuously improvement and Samsung also introduced an innovation.

Samsung as a company was founded in 1938 in Korea. 46,500 employees are working at six Samsung Electronics facilities in Korea. Although they are at different locations, all share the same goal and that goal is satisfying global customers by producing a quality product. Here in the U.S. Samsung is a very recognized brand, sitting along side Sony, Panasonic, Phillips, Toshiba, Matsushita and other more know brands of TVs. In South Korea, Samsung was a governmentally subsidized large business until in the 1990 's. In the mid 1990 's one of the most significant threats to Korean corporations was that their major advantage in low labor cost

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

Samsung has been in the business for over 70 years, it is a company which is considered to diversify its business ranging from mobile phones to washing machines, TV’s to microwave, all kinds of home appliances to the most modern worldly technology needs of human kind. Samsung is a $160 billion company. Through research, reliability and a talented workforce, Samsung is able to provide technological solutions for our everyday lives. Samsung is known for its TVs however they have penetrated into the mobile phone market. They have come up with creative technology such as the Smart TV and Smart Camera. They continue to invest heavily into their research and development so that they can produce products that are efficient and

Samsung Group is an international corporation company from South Korean. It develops variable business areas such as food processing, electronics, textiles, securities insurance and retails. Especially, electronics like mobiles, laptops, televisions and semiconductors become the main source of their income in the global market. In 2010, Samsung Electronics becomes the largest information and technology organization in the world.

| Apple Inc., Nokia OYJ, Intel Corporation, LG Display and LG Electronics, Sony Corporation, Texas Instruments Inc., Lenovo Group Limited, Hewlett-Packard Company, Sanyo

Since Samsung already has large market coverage because of its huge number of goods ranging from household item to industrial applications, thereby it can make use of its exciting capability to reach consumers. In addition it can target those areas which have low penetration of its competitor goods, hence providing Samsung greater chance of success and reaching wider range of consumers.

As of late, Samsung Electronics has expanded its manufacturing roots and broadened into customer markets prompting a constantly expanding arrangement of products and revenue stream.

The product was easy to locate online. It was available on almost all the stores online. We browsed through Best Buy and Visions online store and we found that Visions has the best pricing and the shipping was free with the TV. The shipping process would take 7 days for TV to be delivered and there were installation charges. As opposed to Best Buy where the shipping was based on the product availability. There were no charges for delivery to home or to the nearest store, however there was option for charged installation. Both the websites offered a Toll free number for the customers to chat.

Samsung Group is a South Korean company and it is, as of this day, one of the strongest and biggest companies globally. It was created in 1983 in Daegu, South Korea and it is the biggest chaebol company in South Korea, which is a large business conglomerate, typically a family-owned one. Samsung currently has its headquarters in Suwon, South Korea and it is called Samsung Digital City.

Samsung strategy for this specific product is differentiation. Its clearly a new innovative product not tested in the market before. The features in this Smart TV are unique gives consumer a satisfaction for owning this new product.

Samsung Electronics has proven to the business world that they are one of the most prestigious technology companies in the industry. With more technology advancements than our market can handle at this point and time, Samsung has paved the way for the future in electronics. One of the most popular new “toys” in the market today, is the unbelievable 3D TV. The first 3D TV was launched in March of 2010, and has already had a major impact on the market. Samsung dominated the market, controlling nearly90% of the total share. Samsung’s product, the 9000 series TV, is incomparable to competition with its ultra-thin screen, measuring only 0.3

Samsung Electronics has proven to the business world that they are one of the most prestigious technology companies in the industry. With more technology advancements than our market can handle at this point and time, Samsung has paved the way for the future in electronics. One of the most popular new “toys” in the market today, is the unbelievable 3D TV. The first 3D TV was launched in March of 2010, and has already had a major impact on the market. Samsung dominated the market, controlling nearly90% of the total share. Samsung’s product, the 9000 series TV, is incomparable to competition with its ultra-thin screen, measuring