Samsung : A Good Choice For The World's Economy

This study seeks to examine the market structure and strategy of Samsung Company analyzing its micro-environmental level as well as SWOT analysis. In this regard, it is worth pointing out that Samsung is a well-established company. It manufactures different electronics products including home appliances and smartphones. It has been on the market since 1969. Its electronics division has 169 subsidiaries and affiliates, which are divided into three to include Consumer Electronics, Information Technology & Mobile Communications, and Device Solutions division (Samsung 2016, 2). In this precept, consumer Electronics focuses on advanced technology, exclusive design and significant offers for presenting new products such as TV, Refrigerator, Air Conditioner, and Medical equipment among other products. Information Technology & Mobile Communications division, on the other hand, produces mobile handset and customer friendly communication products. The Device Solutions in the same dictum division focuses on display pane and semiconductor products. The company has grown globally, and establishes outlets in different parts of the world, including the U.K.

Introduction:   With  the  introduction  of  new  Chinese  competitors  in  the  DRAM  market  it  is  necessary  for  Samung  to  access  their  strategy  for  the  future.  Looking  at  past  trends  in  the  DRAM  market,  current  market  situation,  and projections  for the Flash market, the  best option for  Samsung  is  to focus their efforts  on  growing  the  Flash  technology,  while  maintaining  their  DRAM  output.  This  is  the best course of action  because  Samsung’s  customer  loyalty  will  carry  their  market  share  in   the  DRAM  market,  while  they  are  focusing on establishing this type of dominance in the Flash market.

Samsung’s vision is “dedicated to developing innovative technologies and efficient processes that create new markets, enrich people's lives and continue to make Samsung a digital leader ». (Samsung.com, 2015). In other words, Samsung offers high quality products which customers can rely on in order to fulfil customers needs. ».

On being operational in the global market, Samsung has been subjected to various kinds of pressure. Therefore, the focus of this report is show while formulating an international strategy how Samsung should take both environment factors into consideration that will shape their business approach. The analytical business tools namely PESTLE and Porter Five Forces will be used to understand the micro and macro environment drivers of Samsung’s strategy.

Established in 1938, Samsung is one of the business pioneers in a huge number of ventures from power generation through to advanced mobile phones (Kovach, 2013). Each of their specialty units hold fast to a similar vision of turning into the favored provider of items or potentially administrations to their customers, yet the strategies used to accomplish this vision are custom-made to suit the particular market concentrate, in this way showing the flexibility of the organization.

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

Recent struggles between the two companies had ended with Samsung losing over a billion dollars to Apple in a case for patent dispute in which Samsung’s Galaxy Tab design was accused resembling iPhones and iPads. Lately, Samsung conducted an investigation of new Apple products and presented a plan to add the iPhone in a patent infringement lawsuit. Samsung’s “the next big” campaign, which openly challenges Apple quality, exacerbates the conflict. The advertisements publicize the dispute between the two companies while dismantling Apple products and portraying Samsung products as superior. For those that have no particular allegiance to either company’s products and are debating which of the two to purchase, the advertisements provide sensible reasons as to why Samsung products are a better choice. Additionally, the advertisements persuade the current Apple users that may have considered buying Apple products to quit looking ridiculous like the iPhone buyers waiting in line and purchase what is really best in quality, Samsung products. Samsung openly attacks Apple’s commercial for the iPhone: as the line-waiters are happy to get “the big screen” and “true 4G,” they find that these features are already found in Samsung Products; in fact, there are other new tools that the iPhone will not feature. During a time when people’s interest and desire for latest mobile devices are increasing, Samsung questions Apple’s credibility of selling the most up-to- date phones. The

This essay analyses the Samsung Mobile company by applying Porter's Five forces. Also each factor will be compared with Apple and Nokia which are competitive companies in the mobile industry and the strength of Samsung's strategic position will be demonstrated.

Samsung has been in the business for over 70 years, it is a company which is considered to diversify its business ranging from mobile phones to washing machines, TV’s to microwave, all kinds of home appliances to the most modern worldly technology needs of human kind. Samsung is a $160 billion company. Through research, reliability and a talented workforce, Samsung is able to provide technological solutions for our everyday lives. Samsung is known for its TVs however they have penetrated into the mobile phone market. They have come up with creative technology such as the Smart TV and Smart Camera. They continue to invest heavily into their research and development so that they can produce products that are efficient and

The worldwide economy has been growing rapidly again since 2002, after the recession in the US economy which had a huge impact on the global economy. People have more money to spend on luxury items. Emergent markets in China and the rest of Asia are also great opportunities for the manufacturers of high-end consumer electronics. The economy here is growing rapidly every year and the culture is becoming more “westernized”. This new direction the economy is moving in, is resulting in more capitalistic view of these countries. Therefore there are more potential buyers for the mobile phone manufacturers, since the mobile phone is associated with a status symbol in these emerging countries as well.

Samsung competes in a variety of industries and as such are a conglomerate, however in this case we must analyze one of Samsung’s many divisions, Samsung Electronics, which competes in the smartphone industry.

1. Identify and discuss the core marketing concepts that Samsung has adopted to shift its competitive edge.

The corporation is centred completely on the buyer electronics section as well as provided its spirited boundary the business has supervised to collect the greatest market share for Samsung itself. The increase of the corporation has been equivalent with the enlargement of the supposed “Asian Tigers”. It has effectively influenced the successful international market for buyer electronics as well as has dealt with continuing on top of the opposition.

Edexcel Level 5 Higher National Diploma in Business – Human Resource Management Higher National Diploma in Business – Management (Organizations and Behavior) on (unit 3/Organizations and Behavior) by (Uthum Milinda Gunawardana) Human Resources Management Institute, 246, Nawala Rd, Nawala, Colombo - Sri Lanka Submitted on (02.12.2012) Table of contents 1.Executive summary…………………………………………………………………. (page 3) 2.Introduction…………………………………………………………………………. (page 4) 2.1.

The success of the electronics business has led Samsung from not just being an industry leader in technology but also ranks as a top 10 global brand. This digital age has brought about revolutionary changes and opportunities to global businesses and the response of Samsung to these advancements in the field of technology, competitive products and constant level of innovation has showed promising results. Although it involves a line of multifunctional smartphones which is the new face and looks, the company has been around developing and making strides in the electronics field since 1983.the parent company of Samsung mobile, Samsung electronics was founded in 1969. From the development of televisions to newly customized home appliances, Samsung Mobile’s new a leading competitor in the smartphone business in India along with Micromax and Karbonn.