Samsung And The Galaxy Resolution

1019 Words Sep 28th, 2016 5 Pages
Introduction

Companies are faced with strategic challenges frequently. It is important for companies to appropriately evaluate and formulate a response to a strategic challenge since it may influence an organization 's likelihood of future success. A recent example of a company facing an issue with strategic implications is Samsung with its Galaxy Note 7 model reportedly catching fire. A deeper look at Samsung and the Galaxy Note7 issue is necessary to understand the outcomes and strategic implications, and the future efforts Samsung should take in order to show their customers that the company is trustworthy.

About Samsung & the Galaxy Note 7 Issue

Samsung is widely recognized technology company, and well known for its home theater and consumer electronics, such as its smartphones. At Samsung’s website (2016) under the Values & Philosophy section, the company informs the public that:

At Samsung Group and Samsung Electronics, we uphold a belief in shared responsibility – to our people, our planet and our society. Across the company, we hold ourselves to the highest standards so that we can more effectively contribute to a better world.

Also, Samsung states that it follows a simple business philosophy, which is “to devote our talent and technology to creating superior products and services that contribute to a better global society”. Furthermore, Samsung list its vision statement as “Samsung is dedicated to developing innovative technologies and efficient processes…

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