Samsung Brand Audit

It comprises many affiliated businesses and is one of the South Korean biggest companies. Samsung was created by Lee Byung-Chul in 1938. The company expanded into areas like food processing, insurance, textiles, securities, and retail. Samsung is been in the electronics industry since 1960, which was when the company started to grow.

Samsung History is not like other electronic companies, SAMSUNG origins were not involving electronics but other products. In 1938 the SAMSUNGs founder Byung-Chull Lee set

Samsung is a South Korean multinational company which is headquartered in Seoul, South Korea. It has number of businesses under its own brand name. Samsung was founded by Lee Byung-chul in 1938.

By the end of 2012, Samsung electronics become the largest producer of televisions and mobile phone. In order to achieve the success and the dramatic rise in consumer electronics sector, the company initiated new methods to innovate and create high quality products .

Today Samsung has evolved into a group of companies unmatched by others in its range of industries and performance. It is now globally focused and responsive to the needs of each market, and more committed than ever to true innovation. The group’s three core business sectors are electronics, finance and trade and services.

Samsung is electronic device company that have been found by Lee Byung Chul in the year of 1938 as a trading company. Before it became the electronic based company this company fall into the areas of food processing, textiles, insurance, securities and retail. In the late of 1960s Samsung enter electronic industry and middle of 1970s this company enter construction and shipbuilding industries. However after the death of the founder Samsung have been classified into four major business group which was Samsung Group, Shinsegae Group, CJ Group and Hansol Group.

Samsung is one of the largest global companies. It was founded in 1938 by Byung-Chull Lee in Taegu, Korea. Samsung got its beginning as a grass-roots company. This company started out as a food exporter and shipped items like dried fish and flour from Korea to China. In the 1950s, Samsung began to get into other businesses, such as insurance and textiles. By 1969, Samsung had started an electronics division that mostly made TVs with their first black and white TV

From 1958 onwards Samsung began to expand into other industries such as financial, media, chemicals and ship building throughout the 1970's. In 1969, Samsung Electronics was established producing what Samsung is most famous for, Televisions, Mobile Phones (throughout 90's), Radio's, Computer components and other electronics devices.

Samsung started as a small export business in Taegu, Korea (1938), it has grown to become one of the world’s top electronics companies, special focus in digital appliances and media, semiconductors, and more. For more than 70 years, Samsung has been dedicated to making a better world through assorted businesses such as fashion, finance, and more. The parent company, Samsung Electronics, leads the global market in high-tech electronics manufacturing and digital media. It is based in Samsung town, Seoul. According to the founder of Samsung Group, the meaning of Samsung is “three stars” whose vision was for his company to become powerful and everlasting like stars in the sky (“20 Things,” 2013, Para. 1) .

Samsung was formed in 1938 by Lee Byung-chull as a trading company based in Su-dong. The small company started as a grocery, trading goods produced in and around the city as well as its own noodles. The company grew and soon expanded to Seoul in 1947 but left once the Korean War broke out. After the war, Lee expanded in to textiles and built the largest woollen mill in Korea.

Samsung truly caters to their consumers by making product consumers use for everyday life. Samsung continues to maintain brand loyalty with consumers

Samsung Galaxy series marketing strategy multiple products aimed at multiple market segments. The production costs increase in producing variety of smartphone but it meets the consumers’ needs and wants. This way it will increase the Samsung’s revenue.

The key test of whether Samsung can move from a close and gaining dominance is whether it can deliver products that are truly game-changing, start pulling customers away from competitors; it needs to differentiate itself beyond marketing and a bigger screen. But with supply outstripping demand in the electronics industry, Samsung has quickly employed the marketing edge of differentiating strategies and quickly diffused in the current information-driven culture while also looking at new opportunities for profitability and growth. Samsung Company is highly involved in research and design with high fund allocation in it, a strategy that has become a culture for the company over time. The company floods the market with many differentiated products meant to reach diverse markets and developed within a short time. Through this, Samsung gains a competitive advantage and counters on any moves by its competitors with its portfolio of brands (Samsung Electronics, 2015). Samsung makes everything from chips to screens at its own processing plants, permitting it to change outlines and pump out new items at a quick pace. From its administration strategists point of view, Samsung's execution is imperative as “it is the result of a very carefully crafted strategy following an evolutionary learning process from simple to more complex technologies, and taking advantage of synergy effects by synchronizing the strategy variables of different dimensions, all supported by Samsung’s highly disciplined corporate culture” (Sang M Lee 2003). Marketing and branding strategies of Samsung have played a basic part in its prosperity. One approach to comprehend why Samsung is so successful is to assess the brand and its advertising techniques in

History: Company started its business as a Samsung Electronics Industry Co Ltd in 1969 and introduced some electronic products such as Black-and-white TVs, washing machine and refrigerator from 1960 to 1975. The worldwide establishment and expansion of the business and operations of the company started in 90 as entered in the Asia, Europe and American region

While the Samsung had become more familiar and more favorably regarded among consumers, it still carried many strong associations with the company’s past, when Samsung’s consumer product line consisted primarily of low-to mid-range products sold at affordable prices via a