Samsung Case Study

Samsung Electronics is one of the world's largest semiconductor manufacturers; Samsung Electronics is also South Korea's top electronics company. It makes many kinds of consumer devices, including DVD players, digital TVs, and digital still cameras; computers, color monitors, LCD panels, and printers; semiconductors such as DRAMs, static RAMs, flash memory, and display drivers; and communications devices ranging from wireless handsets and smart phones to networking gear. The company, which is the flagship member of Samsung Group, also makes microwave ovens, refrigerators, air conditioners, and washing machines. Nearly half of sales come from the Asia/Pacific region. Top industries for Samsung Electronics Co. are memory chip

Samsung Electronics UK Limited is a subsidiary of Samsung Electronics. It manufactures, and distributes mobile devices to retailers in different parts of the country. It also manufactures and distributes audiovisuals products, computer-related products, cameras, home appliances

SAMSUNG Electronics Co. is a South Korean multinational electronic information technology company having headquarter in South Korea. Samsung Electronics is the world’s larger mobile phone maker and world’s second larger semiconductor chip-maker.

Samsung was founded by Lee Byuung-Chul in 1938. It was first a diversified company that included food processing, textiles, security, insurance and retail. Then later on, in the 1960s, Samsung got into the electronics. By the time passed the company started to grow in the electronics industry, After the death of its founder Mr Lee in 1987, the company was divided into several groups, one of the groups was named Samsung. after that in the 1990s the company has set up in several different countries and got the chance to expand a lot. It mostly operated in specialising of mobile phones and managed to

Samsung is a company that is founded by Lee Byung-chul in 1938, and this company is a South Korean multinational conglomerate company where their headquarters is located in Seoul. Samsung is a group that had expanded into many areas such as food processing, textiles insurance, securities and retail. However, after a few years, Samsung decided to enter the electronics industry in 1969, where their first product was a small black and white television. In 1990s, the company grew into an international corporation where they mainly concentrated on three areas, electronics, engineering, and chemicals (Mathew). Nowadays, Samsung is one of the best mobile phone corporation in the market, where the company decided to give their Samsung electronics motto that has always tried to inspire the world, and create the future from expanding their brand in the following years (Muhammad). From looking at the Samsung SWOT marketing analysis, I can definitely see that Samsung was one of the excellent company where they have lots of strengths and weaknesses. Three of the main strengths that the company has, Samsung was the world number one marketer of mobile phone where they were part of the world biggest market share in the second quarter of 2015 by 21.4%. Not only that, but Samsung has very remarkable research and design capabilities, which was one of their biggest strengths where they were able to generate and demonstrate Samsung pay, a payment app with very identical abilities to apple pay.

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

By the end of 2012, Samsung electronics become the largest producer of televisions and mobile phone. In order to achieve the success and the dramatic rise in consumer electronics sector, the company initiated new methods to innovate and create high quality products .

Today Samsung has evolved into a group of companies unmatched by others in its range of industries and performance. It is now globally focused and responsive to the needs of each market, and more committed than ever to true innovation. The group’s three core business sectors are electronics, finance and trade and services.

Samsung is electronic device company that have been found by Lee Byung Chul in the year of 1938 as a trading company. Before it became the electronic based company this company fall into the areas of food processing, textiles, insurance, securities and retail. In the late of 1960s Samsung enter electronic industry and middle of 1970s this company enter construction and shipbuilding industries. However after the death of the founder Samsung have been classified into four major business group which was Samsung Group, Shinsegae Group, CJ Group and Hansol Group.

Research and development(R&D) is highly valued by Samsung Electronics. Ongoing investment funding Samsung Electronics’ collaborative global research network plays a key role in their ability to create and innovate the products today that is aimed to enrich people’s lives tomorrow. In order to achieve their objective, Samsung Electronics hired a large team of researchers and also engineers. This include over 50,000 employees across 42 global research centres. All of the global Samsung Electronics R&D centres collaborate with each other on strategic technologies to keep up with the increasingly fast paced world of technology.

Samsung Electronics Co., Ltd. (Samsung Group or "the company") is a specialised group, with a wide range of operations in sectors such as financial services, chemicals, electronics and infrastructure. Samsung 's headquarters is in Gyeonggi-do, South Korea and had around 286,284 employees as of December 31, 2013. Samsung is a global company and operates through about 30 subsidiaries and other affiliates across Asia, Europe and the Americas (Market Line, 2014). Samsung has 124 offices and facilities in 56 countries globally (Datamonitor, 2007). Samsung has a strong focus on Research and Development (R&D) and innovative ideas - this allows them a competitive advantage by enabling Samsung to launch new inventive products that enhance market share and revenue (Market Line). This report will focus solely on the mobile phone industry and the environmental drivers that impact Samsung and discuss the company 's responses to these factors.

Recent quality related issues have put Samsung Electronics, one of the world’s largest technology companies at risk. These quality concerns, spiked through recent recalls and external complaints, have generated a flow of bad news coming to the desk of quality director Kevin Sarni. The issues most commonly found within the complaints related to display issues, customer service support, faulty electric components, audio, and safety. Of the main issues, display and customer service support appeared to be the most detrimental. Once the patterns and themes became visible, Samsung and its quality director Kevin Sarni were challenged with immediately identifying root causes. This was

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

Samsung is a multinational company with a range of subsidiaries and affiliated businesses, most of them united under the Samsung brand. Samsung has grown from its inception as a small export business in Taegu, Korea to one of the world’s leading electronic companies, specializing in digital appliances and media, semiconductors, memory and system integration.Samsung is a company in flux (Daniel S. 2010). Once the darling of the Android smartphone market, it has struggled to retain its dominance in recent years due to increased competition in the face of market saturation (Lance, W. 2015). The stakes have never been higher, but the risks have never been greater. Apple and Samsung have long been duking it out for the title of king of the smartphone market.

The word "Samsung" is a Korean word which means 3 stars. Samsung is a very popular and also a Multinational Company which has its headquarters in Samsung Town in Seoul. Byung Chull Lee , the founder of Samsung started this business on 1st March 1928. Primarily the business involvedon trading business such as exporting fruits, then they even started selling fishes and vegetables in cities like Manchuria and Beijing . Currently, Samsung is one of the world’s