Samsung: China Tv Market

It comprises many affiliated businesses and is one of the South Korean biggest companies. Samsung was created by Lee Byung-Chul in 1938. The company expanded into areas like food processing, insurance, textiles, securities, and retail. Samsung is been in the electronics industry since 1960, which was when the company started to grow.

SAMSUNG Electronics Co. is a South Korean multinational electronic information technology company having headquarter in South Korea. Samsung Electronics is the world’s larger mobile phone maker and world’s second larger semiconductor chip-maker.

Samsung is one of the largest global companies. It was founded in 1938 by Byung-Chull Lee in Taegu, Korea. Samsung got its beginning as a grass-roots company. This company started out as a food exporter and shipped items like dried fish and flour from Korea to China. In the 1950s, Samsung began to get into other businesses, such as insurance and textiles. By 1969, Samsung had started an electronics division that mostly made TVs with their first black and white TV

209). According to a study by Han (1992) cited by Lee and Ruffini (1999), “the oligopolistic structure of the Korean electronics industry may have been one of the most important factors fuelling the investment of the top three chaebol in Europe.” (p.194) The small size of the Korean market pushes even dominant firms overseas to gain protect their market share (Lee and Ruffini, 1999, p.194).

In China the company has the advantage of the product itself being made according to the Chinese standards for quality, however, the big challenge is facing liabilities of foreignness and outsidership.

Product attributes include colour, shape, size and design , which affect the buying behaviour of the consumer depending on the culture. To support this point there are many examples that justify it. The best example is Philips audio systems. In Urban India the mentality of people is that “The smaller the better” and this is very opposite in rural areas in India. This is the basic reason of acceptance of big size audio system in rural areas.

Samsung is an electronic company, that is specially designed for digital appliances. The company provides some Samsung home appliances like televisions, refrigerators, washing machines, microwaves and air conditioners to their customers. This was founded with the belief that any family can have a high-quality appliance in their homes or for their own personal use. Samsung was founded “by Byung-Chull Lee in 1938 in Taegu, Korea the company started as a food exporter in Korea” (Kovach). In 1970s Samsung started selling their first black and white TV and in 1979 Samsung Electronics came out, also Samsung is made up of over 80 businesses that have worked in different markets and Samsung Electronics have operated in over 60 countries. You

For the respondent, relying on local distributors is not typical for Chinese companies. Local reputable retailers and chain stores are very important for Haier, since they have expert knowledge on local consumers and are trusted by local consumers. This can help to remove negative COO effect, especially when local consumers are not familiar with the brand. In this manner, brand credibility and brand awareness can be increased. When Haier presents to these mainstream retailers，the brand really ‘goes into’ the mature market. So the main target of Haier is to enter into local stores that have the reputation of handling quality merchandise. In June 2015, Wal-Mart’s online site lists 107 different Haier products. In the European market, Haier has already introduced high-end refrigerators. Media Markt online site (a German 3C supermarket which is located in many European countries) lists 53 different Haier products, including refrigerators, wine coolers, freezers, washing machines，driers，and dishwashers. The most expensive one is a side-by-side refrigerator selling for 2499€. Darty is a leading French home appliance store, it’s online shop lists 31 different Haier products, the most expensive one being an American Fridge Freezer selling for 2999

Overseas commerce becomes more common these years, so the demand of understanding other language increases. To cut down the productive cost, companies tend to place the factory in the low-wage countries, such as China or Eastern Europe.

In order to expand and increase its profit margins, they had to remain cost-effective in the manufacturing of its products so they decided to venture into Taiwan and capitalize on the “low-cost labour and production costs to manufacture products that are more affordable to consumers, which resulted an increase of market share” and first mover’s advantages to

goods overseas. The "customer environment" is an issue. Outside of China the general price tag

Many companies changed from local competition to globalized competition. They have developed truly global operations, making and selling their product worldwide. They are not only trying to sell more of their locally produced goods in international markets, they are also buying more components and

Lower Labor Costs in China: Hon Hai was one of the early market movers by placing a facility in China when the cost for labor was much lower. These

Market Description: Our customers are from metropolitan cities because this is a high end product and more useful for people living in bigger cities as they travel more and the need for this product is stronger in them .That doesn’t mean that people from other cities can’t also buy this product, we will gradually introduce this product in other areas too. Also even when not travelling this product will appeal to the sophisticated class of people found in metropolitan cities.

The word "Samsung" is a Korean word which means 3 stars. Samsung is a very popular and also a Multinational Company which has its headquarters in Samsung Town in Seoul. Byung Chull Lee , the founder of Samsung started this business on 1st March 1928. Primarily the business involvedon trading business such as exporting fruits, then they even started selling fishes and vegetables in cities like Manchuria and Beijing . Currently, Samsung is one of the world’s