Samsung Competitor Analysis

The functionality of the iPhone’s operating system is so smooth and advanced, it out performs Android operated device. Apple’s innovation and creativity has helped it to become the best mobile operating system on the market, “Because Apple makes both the hardware and the operating system for iPad, iPhone, and iPod touch, everything is designed to work

Apple is a global company represented in many parts of the world, but born in the United States by computer wizards by the names of Steve Jobs and Steve Wozniak who founded the company back in 1976 (Capon, 2008). The organization deals with the design and sale of computer hardware, software and offers tech support to its customers. Examples of the hardware the company manufactures and sells include mobile phones, personal computers, iPads, tablets and iTunes with associated brands, like the MacBook and iPhones that represent Apple’s driving force towards its success. It is recognized as a brand leader in consumer electronics by the world in terms of quality and customer satisfaction and despite the wide product range, Apple manages each product in a distinct way that is a single business unit (Mittan, 2010).

Smartphones are combining cellphones and PDAs (Personal Data Assistant) into a single device system which offers some more than just a basic computer. The IOS is the Apple operating system, which allows you to multitask, create folders, and tethering’s that allows other devices to share the phones Internet connection. The IPhone matches with ITunes unlike other smartphones, so your ITunes on your computer is right there on your phone. The first four versions of the IPhone you would have to have a computer to set it up, but with technology booming with IOS 5 you are able to set up your IPhone on the phone itself for those who don’t own a computer. The IPhone IOS 5 connects to Apple’s App store, which offers the users thousands of applications for use on the IPhone. The IPhone has different hardware from other smartphones. Reports say that the battery life is

In the modern world of technology, many different companies are attempting to secure their own ground in a particular market. Many companies work in many tech fields & some company focus on software, some on mobile phones, others on television but one of the most recognizable names in the technology field is that of Samsung.

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

Today Samsung has evolved into a group of companies unmatched by others in its range of industries and performance. It is now globally focused and responsive to the needs of each market, and more committed than ever to true innovation. The group’s three core business sectors are electronics, finance and trade and services.

There are also many appealing game apps. College and university students use Apple products such as iPad, MacBook, and iPhone to quickly take notes. Business people are very intrigued by Apple products. All Apple devices have a business quality that is very useful. These devices are used to finish work efficiently and to communicate with clients easily. In addition, sending documents is easy and organized on these devices. The iPhone is useful to adults for their everyday needs such as phone calls, map directions, internet connection, documents, and cameras. Carrying these small devices makes adult lives much easier for communicating daily. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software, and Internet offerings.

Since Apple introduced the iPhone 1 on January 9, 2007, it has been 9 years. Within the 9 years, cell phone industry has change dramatically. New features, new ideals, and new applications are made every day by engineers and programmers. To some, some of these changes are good, but some are bad. However, there is no doubt that iPhone has changed the way we communicate with others and has changed the way we do things on day to day bases. In the year of 2016, Apple introduced the brand new iPhone 7 and iPhone 7 plus with extraordinary features and power. In this essay, one will be discussing the beautiful display, the magnificent camera, and the powerful hardware upgrade on the all new iPhone 7.

Third-party as well as Apple applications software is run on the iPhone to increase the functionality. These

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

* Apple has strong brands which include the iPod, iPhone, iPad, and Macintosh line of computers.

Another famous device manufactured by Apple is the iPhone. The iPhone is the world’s first smart phone. This device is like having a handheld computer. It provides some of the same functions and features that a full computer does. It also allows the user to browse the web and check email. Not only does it provide features from a computer, but it also allows the user to send and receive

For more than 70 years, Samsung has been dedicated to creating a better world through different businesses that now span advanced technology and more. Samsung leads the global market in high-tech electronics manufacturing and digital media.

The Samsung product are used by Higher middle class people. There are ennumbers of varieties of the product with difference in the price. The people can select what they want according to their budget. The Samsung also produces high type of application and also high product which expensive in money which are bought by less people. Many of the people focuses on the product which are cheap and in cheap product there are all the features they want.

Samsung is one of the world’s premium electronics manufactures. The estimated value of Samsung brand had risen from US$6.37 billion in 2001 to US$10.85 billion in 2003. A major factor behind this impressive growth had been Samsung’s effort to redefine itself as a vendor of cutting-edge, “gee-whiz” consumer technology. Samsung believed that repositioning the brand is a vital to the company’s future success.