Samsung : Continuous Progress Of Samsung Smartphones Essay

There are many competing brands of smart phones and Samsung has reported a decline of profits in 2014. Information from GSM arena shows than Samsung released 54 new phone models in 2014 , compared with 24 by HTC , 11 Motorola and 2 by Apple, leading to increased production costs and lack focus on a specific customer segments thereby losing some of its competitive advantage (GSM Arena , 2015).The lack of popularity of its own OS (Tizen ) and dependence on Google’s Android platform makes it vulnerable on google to develop an “ecosystem”. There are component integration issues as well as loss revenue from potential App sales (Strategic Mangement insight , 2015). Negative publicity from litigation due to patents are likely to continue as technology patents are vague and Samsung with is large portfolio is likely to infringe on some of the patents (Tibken, 2014).

Over the mid-year, Apple was offering a little more than half of the worldwide premium cell phones, and Samsung was offering just shy of 25%. By December 2016, those figures had developed to 70% and 17%, separately” (Richardson, 2017).

Android from the very beginning have used to give the same features as IPhone at a low price. The ownership of IPhone has increased but so is the ownership of android phones. If only the price of the IPhones were a little low it could have made a better profit. They would have also made better sales in America. Samsung faced a law suit filed by apple against them that they have been copying the features of IPhone. The android phones of Samsung used the exact same features provided by the IPhones over the years.

Third, they're about 1.5 billion cell phones worldwide (Sanbals). According to a survey conducted by Bethesda, Md.-based market

No-one makes more varieties of smartphone than does Samsung, and its current UK products range in price from the £145 inc VAT Galaxy Fame up to the flagship-priced high-end Galaxy S5 and Galaxy. Screen sizes range from the 3.5in Fame up to the frankly massive 5.5in Galaxy. And there are even more

To this date Samsung are dedicated to the 3G industries. Making video, camera phones at a speed to keep up with consumer demand. Samsung has made steady growth in the mobile industry and are currently second but competitor Nokia is ahead with more than 100% increase in shares. (http://www.samsung-mobiles.net/history-of-samsung.html)

Then, Apple do a research on what people want on the phone and there come out the result that customers is expecting the phone that have function of PDA and function like portable minicomputer. In the same year, the world was shock with the new smartphone, iPhone introduced by Apple with the very strong point of different with their competitor. Apple places the iPhone as versatile, convenient, value added devices for personal and professional use. With only2 years, Apple has gain 18% of the market share which put them in 3rd place among all the smartphone company, then in 2011, even their market share is decrease to 13.8% which put them in second but there have a grow in sales for 250% from 2008 to 2011. The success of the apple is come with their positioning strategy.

The technology enterprise has always been a ‘dog eat dog world’ especially in the mobile phone sector. Apple has long been the top dog holding over 50% of the market share in America; however, overseas that has not been the case. Samsung now holds a 23.3% world market share, which dwarves Apple’s 14.7% that had dropped from 18.2% in just the last quarter according to IDC (International Data Corporation). When determining what is the right phone for you the most important factors to consider are the display, because you are constantly looking at it, the operating system, because it is what the phone operates on to give you the default graphical display, and of course the price because money trees don’t just grow in anybody’s backyard. After a thorough investigation of the Samsung Galaxy S8 and the Apple iPhone X, the superior display, more optimized operating system, and the significantly cheaper price tag allow the Galaxy S8 to surpass the iPhone X and become the top dog.

In a recent report by Bloomberg Business Week on May 21, 2013 that Apple Inc.'s iPhone "lost ground to Samsung Electronics Co. and Google Inc.'s Motorola in an annual study measuring the satisfaction of consumers"¦" (Moritz, 2013, p.1) The report states that Samsung has witnessed a "surge in demand for its devices." (Moritz, 2013, p.1) Samsung is reported to have "climbed 7 percent to 76 from 71." (Moritz, 2013, p.1) According

Smartphones are phenomenal and widely influences this generation. The Korean Manufacturer, Samsung Electronics Co. Ltd., is a one of the leading digital technology company and telecommunication around the world. The company was

In the history of smartphones, the revolutionary technologies have made a agreat transformation from the giant brick-structure smartphones in 1995 to slim and stylish form factor nowadays. Over the past few decades ago, smartphones become more abundant, for instance, 300 million units were sold world-wide in 2010 [] while one out of two Americans started using smartphones mobile phones in the year 2011 []. This has caused Smart mobile operating system (OS) to become a blazing hot issue, after Apple reintroduced the term “Smart” in a phone in the year 2007. An Android phone manufacturer, Samsung, sold 319.8 million units 32.2 percent, a 15% increase from 2012 whereas Apple sold 153.5 million iPhones worldwide with a 15.5 % market share. In the year 2013 alone, global smart phones shipments boost up 41 percent to reach a record-high 990 million units according to the Thomson Reuters, the world's largest international multimedia news.

When Iphone come out, Samsung made two major decisions that enabled it to vault over RIM and Nokia, and then challenge and surpass Apple in market share. It wholeheartedly embraced Google’s Android operating system, which leveraged Google’s software research and development prowess and let Samsung focus exclusively on hardware, where it has competitive advantage. Nokia, Motorola and BlackBerry, which didn 't do as Samsung did, now failures to adapt quickly to the smartphone boom driven by iPhones have drastically reduced their market shares. Apple 's patent ruling warn Samsung need to pay more attention on the legal problem. Samsung may lack in innovation but they adapt new idea, new technology so quick, its adaptive culture allow Samsung to achieve success in this modern world, because everything changed so dynamic. If you can 't catch up, you lost. Nonetheless, doing well in adapt is not enough for Samsung now, keep play catch may success in short term. In long term, innovation is the key to ensure market share, which Samsung is not doing well now. They need innovation to achieve future success.

In 2012 quarterly report, Samsung, known as the major player in mobile phone industry, stood as the fourth in world phone sales and its profit have smashed for the fourth quarter. Following this, the 2014 quarterly report still showed a decline in revenue and sales, as BBC News states that the net profit dropped to 23.4 trillion won, which is a 27% fall from 30.5trillion won in 2013. On the other hand, Samsung’s competitor Xiaomi marked itself as the top smartphone company of the year 2014 in China with a 12.5 percent market share, beating Samsung that had positioned itself the first in sales. Xiaomi put out low-mid range priced phone as a strategy with a fairly high quality specs and design for its price, threatening all other competitors.

In the crowded world of Android smartphones, one way that vendors try to differentiate is through the inclusion of ever-better features and specifications. Samsung (NASDAQOTH: SSNLF ) , which ships more smartphones than any other handset maker, is well-known for the practice.

According to Kidman. A (2014), the most popular smartphone operating system globally is Android, and it has about 80.6% of market share. People may want to know how Android becomes the most used