Samsung Discussion Paper

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Samsung Samsung is the worldwide leader in the multinational business industry in the fields if electronics. About the company which started in 1938 with 30,000 won equivalent to $29. The name Samsung reflects to three stars in Korean. What started as a local manufacturer, which now has become a giant in the electronics business, where it has surpassed all the competitors all over the world. The company has various development features and growth, which has developed quiet significantly, and has made the company as it is now. For the SWOT analysis for the Samsung Company they are a Global companies that they have invested in that country and have a presence. They have a main cooperate headquarters in their birth country and are…show more content…
As being the giants in the mobile phone industry Samsung has a short product cycle so that it can bring new products, with a fast cycle or have a constant new products lined up one after another giving consumers much to choose from and having a greater market grab. They are spending more than 13 billion a year in R&D, which is the largest in the history of cooperation’s. As a whole Samsung mobile is the leader in the cell phone industry for now, with its high spending on R&D or their top fined tuned devices that attract many new and young consumers and have a big impact on the cooperation’s profits. For the suggestions for the business strategy is to maintain the same global strategy and the company has already developed a super power in the field, they just need to maintain their products lineup and have a sufficient new products to offers for the consumers so they can have a ease in getting higher in the market. They should focus more on investing in R&D so that the competitors are left behind them. They could have some acquisitions, cut prices to create a price war in the market and as they have the total control of the market. Continuous develop, explore of the possible new entrants for the global market. Focus on creating their own operating system, which can change their weakness into strength, as they don’t need to depend on third party operating system. References Bartlett, A Christopher and Beamish Paul. Transnational Management:
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