Samsung Electronics Products

629 WordsJan 28, 20183 Pages
According to Kotler and Armstrong (2012), product is defined as something that is offered to the market for attention, acquisition, use or consumption that may satisfy a person's wants or needs. Products can be physical goods like mobile phones, books or computers. It could be intangible goods as well such as services, events, ideas, organizations or places. Kotler and Armstrong (2012) further explained that products are the primary element in the overall market offering as it is the first step in marketing-mix planning, and that is to develop an offering that can create values to target market and build profitable customer relationships. Samsung Electronics develops various of smartphones with different features that are specifically catered for different groups of people. One of their well-known smartphones in the market is the Samsung Galaxy Note, Galaxy Note 3 being the newest release from this line. The Samsung Galaxy Note is a tablet-like phone, also common known as the "phablet" because it has the functions of a smartphone and a tablet. It actually follows the footsteps of Dell's Streak, which failed to create much attention and enthusiasms in the market (Kim 2013). But the Samsung Galaxy Note line managed to break the skeptisms and prejudice of a "phablet" Galaxy Note 3 is developed with a much wider screen of 5.7 inch Full HD AMOLED display, yet is slimmer(8.3mm) and lighter(168g) than its previous model. Its previous model, Galaxy Note 2 comes with 5.5 inch HD
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