Samsung Electronics : The World 's Largest Information Technology Company Essay

In the modern world of technology, many different companies are attempting to secure their own ground in a particular market. Many companies work in many tech fields & some company focus on software, some on mobile phones, others on television but one of the most recognizable names in the technology field is that of Samsung.

Samsung Electronics started off as Samsung Electric Industries, established by the Samsung Group in 1969 (Samsung Electronics Co., Ltd, n.d), in Suwon, South Korea, selling electronic and digital devices, such as televisions and air conditioners. In 1988, Samsung Electric Industries merged

Established in 1969, Samsung Electronics is one of the leaders in consumer electronics industry in international scale. The company has generated the record KRW 206,206 billion sales and KRW 25,025 billion operating profit during 2014. During the same period, Samsung recorded a debt ratio of 37.1%, equity ratio of 72.9%, and return on equity ratio of 14.7%. The company employs 320,000 people in 84 countries and localization strategy is used extensively in its global operations. The business is divided into three large segments – consumer electronics, IT & mobile communications and device solutions.

Samsung served as the manufacturing industry and international company analyzed. Samsung has been in business for over 70 years and manufactures products for diverse markets, including: digital media, high -tech electronics, home appliances, information technology and telecommunication. Samsung's motto is to "inspire the world and create the future" by leveraging three key strengths: new technology, innovative products and creative solutions.

Samsung’s products are based more on the outlook of the smart phone market and their preference to incorporate technology that already has acceptability in the industry. Most of the smart phones of Samsung run on Android which is an open source operating system and is the most widely used mobile phone operating system in the world. Being an open source operating system, the cost incurred by Samsung is reduced significantly. Also, the compatibility with features such as Google store, allows Samsung to compete with Apple’s iTunes without having to incur the cost for developing a similar offering. This helps the company in reducing its cost as well as offer superior product offerings to their consumers. In terms of hardware technology, Samsung has the expertise in developing a number of technological products that include televisions, computers, home appliances and many similar products. The company therefore has a vintage of product development and innovation and has the perception of offering high quality products to the

Today Samsung has evolved into a group of companies unmatched by others in its range of industries and performance. It is now globally focused and responsive to the needs of each market, and more committed than ever to true innovation. The group’s three core business sectors are electronics, finance and trade and services.

As a whole Samsung mobile is the leader in the cell phone industry for now, with its high spending on R&D or their top fined tuned devices that attract many new and young consumers and have a big impact on the cooperation’s profits.

In the modern world of technology, many different companies are attempting to secure their own ground in a particular market. Many companies work in many tech fields & some company focus on software, some on mobile phones, others on television but one of the most recognizable names in the technology field is that of Samsung.

Samsung Electronics UK Limited is a subsidiary of Samsung Electronics. It manufactures, and distributes mobile devices to retailers in different parts of the country. It also manufactures and distributes audiovisuals products, computer-related products, cameras, home appliances

In the year of 1990s Samsung has expanding and globalizing their business especially in electronic, particularly mobile phones and semiconductors, have become its most important source of income. Samsung have been operating over 50

By the end of 2012, Samsung electronics become the largest producer of televisions and mobile phone. In order to achieve the success and the dramatic rise in consumer electronics sector, the company initiated new methods to innovate and create high quality products .

Motorola Solutions is a data communication and telecommunications equipment provides advanced data capture, wireless infrastructure, barcode scanning, two-way radios and business pagers, wireless broadband networks, and RFID solutions to the Government and public safety. Samsung Electronics, the world largest technology company, is a major manufacturer of electronic components such as mobile phones and smartphones, tablet and computers, digital cameras and camcorders, printers, televisions and monitors, household appliances, lithium-ion batteries, semiconductors, chips, flash memory and hard drive devices.

I think that LG as a company, are achieving their vision/mission, or meeting their standards quite well, for most of the things that they have said in their mission statement. I say this because the majority of their digital products are very popular, because a lot of people buy their products. This is because over the years, LG have created a good image of the brand, so if people are considering buying one of their products, they know it will probably be of good quality, because it is an LG product. I think that their products do make people’s lives better and happier, because for example, a lot of people buy LG TVs; and the quality of their TVs are generally quite good, from the good clarity and resolution, to the different activities you can do on the TV; and people enjoy watching TV that is clear, as it’s nicer to watch. I also think that LG is definitely one of the leading brands for digital products, along with their competitors, such as SAMSUNG and Apple. We can see this by the amount of people that buy their

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.