Samsung Electronics : The World's Largest Technology Company

The company has been growing its sales by 17.45 percent yearly for the last 5 years, to a total of 141.21 Billion Dollars by end the of year 2012 (Bloomberg, 2015). If they keep this pace, they are going to meet their sales goal by 2021. Samsung move from 49th place in 2008 to 4th place 2012 in top global brand, and still remaining now, making one of the company’s goals already achieved (Rankingthebrands.com, 2015).

Samsung served as the manufacturing industry and international company analyzed. Samsung has been in business for over 70 years and manufactures products for diverse markets, including: digital media, high -tech electronics, home appliances, information technology and telecommunication. Samsung's motto is to "inspire the world and create the future" by leveraging three key strengths: new technology, innovative products and creative solutions.

There are many competing brands of smart phones and Samsung has reported a decline of profits in 2014. Information from GSM arena shows than Samsung released 54 new phone models in 2014 , compared with 24 by HTC , 11 Motorola and 2 by Apple, leading to increased production costs and lack focus on a specific customer segments thereby losing some of its competitive advantage (GSM Arena , 2015).The lack of popularity of its own OS (Tizen ) and dependence on Google’s Android platform makes it vulnerable on google to develop an “ecosystem”. There are component integration issues as well as loss revenue from potential App sales (Strategic Mangement insight , 2015). Negative publicity from litigation due to patents are likely to continue as technology patents are vague and Samsung with is large portfolio is likely to infringe on some of the patents (Tibken, 2014).

All above show people the powerful of the Samsung company, it has the strength to compete with the Apple company.

Samsung, Name that people often heard, the business conglomerate that help the advancement of technology to the current day, their product can be found almost everywhere, home, street, offices, schools, it also can be found inside some peoples pocket. According to the recent report by Kristin Stoller (2017) Samsung has achieved 2nd in “The World's Largest Tech Companies 2017” surpassed by their technology rivals Apple. However, Samsung did not get their ‘Business conglomerate’ title from Information technology, in fact they started as trading company with a budget of 30.000 KRW up to now, they currently know with their huge role in the mobile phone race with their rival Apple. Their growth is proving of successful marketing strategy that leads them to become a business tycoon.

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

Today Samsung has evolved into a group of companies unmatched by others in its range of industries and performance. It is now globally focused and responsive to the needs of each market, and more committed than ever to true innovation. The group’s three core business sectors are electronics, finance and trade and services.

As a small business, Samsung has evolved into a global enterprise extending its business to sophisticated technologies, semiconductors, create skyscrapers, factories, petrochemicals, costumes, medicines, financial institutions, hotels, etc. Distinctive inventions and products have been achieved and have helped to develop these industries continuously. Samsung chose a different strategy in its work compared to other competitors in the Korea

Could be a aggregation that has been steady growing throughout the accomplished decade. The followingreport can recommendation samsung advance the advance that has been enjoyed within the past, with a strongemphasis on the advance of the all client consumer goods and variable divisions. By allegory customersand what they require, ways will be devised on however samsung will access their allotment of themarket. What is more, by comparison samsungs strengths and weaknesses thereto of thecompetition, opportunities will be articulary and capitalised on.samsung entered into indian bazaar with its technologically avant-garde household appliances. Butwhen it entered in associate indian market, it had to face actual boxlike antagonism and still it‘s adverse toughcompetition, however currently it's

Climbing the Global Market with new technology, innovative and creative products, Samsung has secured a position as global market leader in key markets such as smartphones, TV’s, monitors and digital appliances.

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

LG Electronics is a multinational company in South Korea that deals in electronic goods. This global company has spread its network all over the world with its headquarters in Seoul. It was founded in the year 1958 with the aim of rebuilding its nation with domestic consumer goods. From a national company to an international company, it has come a long way. Currently, LG Electronics has become the second largest manufacturer of television in the world. It also comes under the top hundred brand names in the world. On the other hand, we have Nike who 's had a remarkable run in the sporting goods industry since then, designing innovative and high-performance shoes and apparel, and establishing great marketing relationships with star athletes. These two brands are distinct and unique in their marketing, finance, and human resource practices, which is why they are estimated to be worth billions of dollars and have millions of customers around the globe.

On February 12, 2015, SEC ordered Toshiba (Special Investigation Committee for Toshiba Corporation, 2015) to begin an investigation and disclose the following matter, “(…) with respect to some projects in which the percentage-of-completion method was used, among others.” (pg.13). As a result of the report order from SESC (Securities and Exchange Surveillance Commission), on May 8, 2015, Toshiba formed an Independent Investigation Committee to proceed with the investigation. The committee was integrated by a Koichi Ueda (Committee Chairman), Hideki Matsui (Committee Member), Taigi Ito (Committee Member) and Kazuyasu Yamada (Committee Member). And the issues to investigate and propose recommendations were in relation to (Special Investigation Committee for Toshiba Corporation, 2015), “1) (…) projects in which the percentage-of completion method was used. 2) (…) recording of operating expenses in the Visual Products Business. 3) (…) the valuation of inventory in the Semiconductor Business, (…). 4) (…) parts transactions, etc. in the PC Business.” (pg.13).

Samsung’s innovative and top quality products and processes are recognized all over the world. Samsung is comprised of companies that are setting new standards in a wide range of businesses, from electronics to financial services, chemicals and heavy industries to trade and services (Daniel S. 2010).Samsung has grown from its inception as a small export business in Taegu, Korea to one of the world’s leading electronic companies, specializing in digital appliances and media, semiconductors, memory and system integration.Samsung is a company in flux. Once the darling of the Android smartphone market, it has struggled to retain its dominance in recent years due to increased competition in the face of market saturation (Lance, W. 2015). The

Samsung is one of the world’s premium electronics manufactures. The estimated value of Samsung brand had risen from US$6.37 billion in 2001 to US$10.85 billion in 2003. A major factor behind this impressive growth had been Samsung’s effort to redefine itself as a vendor of cutting-edge, “gee-whiz” consumer technology. Samsung believed that repositioning the brand is a vital to the company’s future success.