Samsung Galaxy Ad Analysis

Some could argue that Smartphones are the most vital innovation in mankind's history (Doward 16). With all the imperative tasks that they could execute, it has become part and parcel of peoples’ lives. It has reached a point where almost every person cannot go through the day without checking their cell phone. Individuals

According to a recent study by the Pew Research Center, nearly two-thirds of the United States adults own a smartphone, which is up from 35% in 2011 (Anderson and Posts). As the acceptance of smartphones expand, many question whether it will have an adverse impact on our lives. Author Nicholas Carr indirectly criticizes the use of a smartphone; however, smartphones, such as Apple’s iPhone can have both positive and negative impacts on a population.

Thus, by creating appeals to logos, pathos, and ethos, companies use advertisements as powerful persuasive tools. This can be done through the careful selection of color, imagery, narration, design, and layout, to name a few significant elements. When used correctly, these rhetorical strategies can make the difference between whether a product or idea is embraced or rejected by the

“More than three billion people worldwide now use the internet (Time), and 80 percent of them access if from their smartphones” (Smart Insights). A smartphone is a mobile phone that performs many of the functions of a computer, typically having a touchscreen interface, and much more. There is an abundant amount of smartphone brands out there in the world and while they all cost different prices, they all perform the same job. Each person uses their smartphone for various reasons, whether it’s for work or to make calls or texts. Smartphones have changed society in various ways, both good and bad. Although countless individuals think that smartphones have ruined American society, smartphones have actually benefited society because of more safety precautions, information on hand, and entertainment.

(TS) The advertisement for Bose Headphones displaying the man and the waterfall uses humor and dramatic irony to make readers remember the ad and the headphones they are selling. (C1) Humor is portrayed in this ad in a number of different ways. (E1) This ad uses humor because the man rowing the boat is about to fall to his death down a waterfall and doesn’t even realize it. The fact that the man is so oblivious and the exaggeration of the power of the headphones is what brings up humor in the ad. (R1) The humor in this unrealistic advertisement quickly draws readers attention to make you remember it. The picture stands out and is different from other ads because of the way it uses humor, so the audience is sure to remember

Over the last four decades, mobile devices have become the trademark of our society.cell phones and other mobile devices have inundated our society At any given time; we can see drivers talking or texting in a moving vehicle. According to Brenner (2013), 87% of American adults and 78% of teenagers own a cell phone. The scary part is that almost two-thirds of

People involved in the IT industry and people who use technology, including current Apple users, affluent young adults and adults who have money to spend on a new phone have been targeted by the authors of the texts. Boxall’s text appeals to all as it is a factual article, whilst Lovejoy’s opinion text appeals to those interested in his subjective viewpoint. Boxall’s text is factual and he provides unbiased information such as “The screen, which takes up the whole of the phone’s front panel, is made from surgical-grade stainless steel, with glass on the rear panel. It’s water- and dust-resistant, and available in space grey and silver.” By stating these facts, his information is directed towards technologically savvy people who understand the phone’s complicated features and functions and are appreciative of the information. On the contrary, Lovejoy’s opinion is negative and his audience is people who desire an expert’s opinion on Apple’s new release. This is clear by Lovejoy including critical information such as “The first piece of bad news is photos. 16:9 photos are fine, as those are just centred on the screen. But display a wide-aspect photo horizontally on an iPhone X, and… the notch intrudes into the side of the photo.” With Lovejoy’s

Pathos is an appeal that creates an emotional response from viewers. The use of pathos in the Apple commercial induces an amusing atmosphere. At the beginning of the advertisement, Dwayne Johnson is lifting weights, trimming a bonsai tree, reading movie lines, and having his head shaved while a news reporter on the television questions his ability to balance an impossible schedule. Dwayne Johnson participates in several dramatized scenes such as taking a selfie while floating in space in his astronaut attire (“iPhone 7 — The Rock x Siri Dominate the Day — Apple” internet). Dwayne Johnson has a nonchalant demeanor that contrasts with the frantic people around him. This creates an episode of laughter because he engages in such unusual activities in an effort to refute the reporter’s doubt. The exaggeration of the various events in his day and Dwayne Johnson’s interaction with other people throughout the commercial creates a comical reaction from viewers. The use of pathos in the Samsung commercial creates a light-hearted but

For instance, Keds uses pathos because it is a powerful tool to influence people in what they believe about Keds. They persuade their audience through their sense of indemnity, their self-interest, and their emotion. The creators of this Keds ad uses paths by having a little girl in her wonder women costume making it humorous because she is ready to fly away or be even a hero using her imagination. Since pathos is strongly based on emotion this Keds ad does a very good job bringing out the emotion of the advertisement. The emotion here is happiness everybody has a smile on their face and they seem to be enjoying what is occurring in the picture. Personal beliefs also play a big role in this advertisement because it seems like if you purchase

The smart phone has become more than that of just an accessory only to be seen among the rich and wealthy it has become a social standard were ones personality can be understood by one’s phone. Now a day it appears as though almost every one owns a mobile phone and the teachers can tell. The smart phone can access the web from almost any location and there special phone that are used only for social media. Speaking of social media the ability for one to communicate with a far away relative was never more of a dream until recently. Well it was just in the late 90s when phone were the size of dinosaurs, extremely expensive and the only thing they could do was call. Now they are smaller than the computers back, ten times stronger and at a quarter of their size. It is safe to say that phones are going to be as common as

The launch of the iPhone in 2007 transformed the humble mobile phone from a one-trick tool for communication into a catch-all platform whose functionality is constantly evolving. The smartphone … is now a pocket-size PC,” the editors wrote. “It facilitates instantaneous personal connections that make phone

“In 2011, 92.8 million people in the U.S. used smartphones. By 2015, 190.5 million people used smartphones” (Holt, 2016). This new technology has vastly spread throughout the world and has improved the way Americans live their lives. Cell phones have given smartphone users numerous advantages, such as connecting the world, and enabling their multitasking skills. The usage of cell phones has gone to users heads as they have become addicted to their screens.

In today’s society, the use of mobile devices has taken over our lives in every way possible.

revolutionized the idea of what a smartphone should be and the features that it should

Cell phones have developed over the years to become not only a way to talk with others, but to have forms of entertainment, social media, and other means of communication. Many people today only rely on their phones or computers, and