Samsung Marketing Management

2227 Words Dec 14th, 2011 9 Pages
Marketing management
Introduction to Samsung
Samsung Company is a producer of electronic products which was started in the year 1938 in Korea. It was first started as Samsung General Stores” selling cheap TV’s and other small electronics with high discounts. Many efforts were made by Samsung to develop the overseas market of their products. After undertaking many innovative and efficient ideologies Samsung today became a group of companies which is constantly raising their challenges to the competitors in the range of industry and its performance. Today’s success of the Samsung group is mainly due to their concentration on electronics, finance, trade and services.
Samsung is spread over more than 46 countries and acts as a truly global
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But later their usage became a fashion and for this reason Samsung started to produce its products which are highly innovative including the latest technology to attract the customers. Along with the advancement in the products technology, the Samsung Corporation increased the quality of the Samsung products to generate trust among the customers worldwide. Starting with ordinary mobile phones Samsung today is producing a range of varieties of electronics like the 3D TV’s, LCD’s with ultra modern technology and the mobile phones with efficient features. The telecommunication network products of Samsung are used as a source to the company in reaching the customers efficiently as they became as a part of life. Along with these changes, the distribution channels were altered accordingly for the profit to the company. On an average Samsung implemented many new ideas in various departments of the company to increase its sales and succeeded in doing so.
Marketing strategy
Before launching any of the company’s product into the market, first of all the position and range of the market is to be analyzed so as to avoid failure of the product. As the strategic business unit of the Samsung Company employs various strategies to face the competition in the market, the growth rates and threats are to be regularly checked for the maintenance of the company. Samsung also conducts the BCG analysis and ANSOFF matrix

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